Coldplay have posted a 30 second teaser trailer on Twitter for their "Hurts like Heaven' music video due on Monday. "The next single from Mylo Xyloto will be 'Hurts Like Heaven'," they tweeted last night. "Full video coming on Monday - watch the trailer now..."
The clip features comic book style animation set to a futuristic dsytopian storyline and does not feature the band. Digital Spy described it as: "The futuristic animation contains flashes of neon, which have become the band's trademark over the course of Mylo Xyloto's promotions. The story also appears to feature male and female protagonists who, according to briefly displayed captions, fight a villain named 'Major Minus' and his army of 'silencers'.
Since the preview clip was posted, Coldplayers have found THREE more videos from the Xperia Lounge website that have been made available as MP4 downloads, as follows: Hurts Like Heaven promo video, Storyboard video, Making of Hurts Like Heaven video - watch them all now ahead of Monday's full video release.
Let us know what you thought of the promo video at the Hurts Like Heaven sub-forum - the best comments will be posted below! (Don't forget to vote in the poll!)
bahh. I don't understand why they keep shooting so low when we know they're capable of so much more. It's just so disappointing to see them kicking good music in the teeth. Terrible song, terrible video. Princess of China is better, and that had Rihanna's Barbadian feces smeared all over it. The comic thing is the worst. I don't understand how a band that fills stadiums year-round can sell out again, but they seem to have done it. Thanks for digging that up though. [thanks Brent]
The video is not really bad... but it doesn't feel like a real video, everything is just so "immobile", how can you call that an animated ? It feels like a comercial for the comic... Well, better than princess of china, at least it fits a bit with the feeling of it the colors and everything. PS: Hate the comics idea. [thanks Prospector]
I like HLH. The video isn't bad, but seems like it's simply promoting the comic, rather than the song itself. But, it could be our viewpoint. To anyone who has no idea about the comic book, I'm sure this looks original and all. But to us, it looks like a promotional ordeal (which it is). [thanks DundahMifflin]
I like the song, but don't like the video. It's not bad, but it really look like a video just to promoting the comic book, not the music itself and that disappoint me so much. I expected a better video clip and more creative. Videos clips in this era disappoint me. Paradise video is the only good video from MX era. [thanks vanessarrent]
I never cared about comics all that much, so I'm not thrilled about the comic book, but I was hoping something better for the video. If that one is the actual HLH video then I'm really disappointed. I mean, the animation is well done and all but I don't know, maybe it's not my cup of tea, maybe I'm too old for this . I still love the song, though. People have different tastes/opinions. I appreciate the fact Coldplay are trying to create something different or new. It's always comforting to see your favourite band in a creative mood. The story seems cohesive and the plot seems strong, they match with the songs and all, but I can't just find the connection to it. I don't hate it, but I don't love it either. I like MX the album, but comic books is something I never really liked. The HLH video is intrinsically related to the comic, therefore, I don't really like it. It doesn't mean it's bad. As with any other video, some people will like it, some people won't. Take the Paradise video for example, I love it cause I find it cute and funny, some other people hate it cause they find it childish or whatever, it's just a matter of taste, that's all. [thanks laga]
its not just an ad, it a prequel to the comic book, telling the backing story first about mylo's parents. i can't believe people dont like this.. coldplay all together have worked really hard on this and the end result will be breathtaking, just because its different and defying the norm. everyone does videos of them just singing or playing instruments, But not this time. its like another strawberry swing, they're joining the ranks of the Beatles. Albums are infinitely better when the have a story behind them, not like some of the crap you get these days. [thanks Romy_MX]
A few months ago, when we learned about the comic book, I wasn't convinced at all, especially by the cover. It did seem a bit childish to me. Then when we got access to a few pages, I was convinced, and since then I've been very much looking forward to the release of the issues of the comic book. People who come here often knew already that it was going to be some sort of trailer for the comic book. Coldplay took a risk, as it kinda puts on the side fans who aren't into the comic at all. But then again, the only singles they've really promoted for MX are ETIAW and Paradise, so this video, the way it is, isn't really surprising. I mean that I don't feel like they were going to promote the song, the music anyway, so they used it to promote the comic book. And from what I've understood so far, HLH is meant to set up the context, the universe in which Mylo lives, so making the HLH video about the comic does make sense. I think the video looks very beautiful, although the pace, especially at the beginning, feels a bit slow for such an energetic song. Oh, and Car Kids! Car Kids everywhere haha!! To me it means they won't release it as a song at all, and the fact that it's been omnipresent on the artwork was probably just a reference to the comic, not the song. Overall, the video makes me even more excited for the comic! I watched the making of video and I couldn't help but laugh at the French accents! [thanks Coeurli]
Thought it was all-right, not really dissapointed. Much better than CB (which was the worst) and PoC (which was better than CB, but that's like saying garbage is better than shit, and at the end of the day, their both pretty rank). My only gripe is that the radio/music video is so short, only 3 mins (usually a radio song goes about 3 and a half mins, no?). They cut short the 2 guitar riffs/solos. But that's a minor thing as we already have the full song. To everyone saying it's an ad for the comic, so what if it is? That shouldn't really come as a surprise as it was already stated that the music video was going to be a prelude to the comic. And I don't see what's wrong with promoting the comic as its their comic which is related to their album. I mean, if it was an ad for some other random topic, then it would be perplexing, but it really wasn't. Even in some parts of the video, like at 1:19 in the video, their singing, "I won't let them take control" and their showing those army dudes walking/marching along, which shows that there is some sense of connection between the lyrics and the video. Also, the part right after that, where they sing, "feel a little bit nervous"...you have those two people (are they the Car Kids?) looking at each other and you can sense that "nervousness and not being able to relax" between them as they are being chased. That's just on the first watch, there are probably more connections. The static animation didn't even bother me either but hey, at the end of the day, if you hate, you hate it. Just pretend it never happened (in my head, the CB video doesn't really exist). At least we got the Coldplay Live Film to look forward too now... [thanks The Red Army]
Since the beginning I was never a big fan of the comics(although I will buy them when they're released) and this is also somewhat how I expected the music video , but it does seem more like an ad than a music video. I also hate it they shortened every awesome solo of Jonny. [thanks 42JTR]
I stopped caring that much about music videos when I realised that often after watching them, it changed the way I thought of the song. If I don't like the music video, I don't watch it again. I couldn't stand the Charlie Brown video, so I don't watch it. And Princess of China...well, I wasn't really expecting much from that video. But I actually like this. I don't need to think of it as a music video. I like the music to speak for it's self. I wish it was a bit smoother and was as energetic as the song, but all in all it's a cool video. (not much of a music video though). It's a good way to promote the comic book. So if you don't like it, ignore it. And I just thought I'd add, If I cared too much about music videos, I think I would not be a very big fan of Keane. Their videos...struggle... [thanks LaurElizabeth]
l like it and it looks like when they said that they were trying to do a animated film and this looks like that. It's promoting the comic, but so what. Hell the album is a year old, so I doubt they would still be promoting that. I'm not a huge fan of comics, but when I heard that they had one coming out I was excited, but then I realized I didn't like comics and stopped caring. Why is it that when and artist does something out of their comfort zone they're called a sell out. It like if I eat cheeseburgers everyday and then one day I wanted subway, so because i wanted subway I'm a sell out, lol. I m just tired of that term its so old and cliche. [thanks kickinit4real22]
Guys, they're selling the comics for like $5, basically only people on these forums are going to buy it, and Coldplay are already super rich. I do not think they made a whole music video just to advertise the comics, even if this video does sort of advertise them. It's supposed to be a prequel to the comics, and that's what it is. The only part that advertises for the comics is the very end, but honestly I'm glad that part's in there, because otherwise how would anyone who's not a huge fan have any idea what that music video is supposed to be? [thanks JackZ]
I love the cominc book idea, think the ideas and animation is amazing... However, MASSIVELY dissapointed that the song was edited, I can never watch the video now without thinking about Jonnys solo etc that got cut! Best song from the album and they cut it to shreds! [thanks Jack1505]
Don't understand all the hate. :/ First of all, this is lightyears better than both the PoC vid and the CB vid. Second, it gives us much more insight about the story Coldplay has promised us over the past year (erm, we actually know what and who the almighty car kids are now). And finally, I don't understand why people are being so cynical and saying "Bahh Humbug! They're just promoting the comics!" In a sense, you guys are right, but saying that this vid is exclusively serving the purpose of promoting the comics really degrades all the hard work put into it. While the CB and PoC vids seemed uninspired and bland, this one I really enjoyed because it actually told a story. And I loved how it ended with little mylo in his room realizing what his purpose in life is. And the little hand print ----> awesome! [thanks aschall]
I really like the video. I mean it doesn't work like a normal music video with synching music to motion and stuff but for me that's fine. I really like the glowing colors and stuff and, of course, it's great to learn more about the story. Maybe I'm biased because I like to write comics sometimes but I think the comics are a good way to give another view of the album. This is like the prequel to the album (though maybe they should have made it the Car Kids music video). It confirms many of our predictions that Car Kids is the gang and I guess by wearing the name on their clothes all the time Coldplay must be Car Kids too. PS: And for everyone saying it's a commercial, that's what music videos are: commercials for songs... [thanks Cheese Nip 2]
I personally wish they had fully animated it, but I can see why they did this semi-animated style. They had the technical ability, as shown by the gloopy bits during the solos and the marching shot. It's meant to be a series of kinetic, bullet-time sequences. I'm psyched for the comics, again, wish it had been fully animated, but I'm alright with this as the finished product. As said, can't wait for the comics though. Like Speed Racer. Very divisive. Let's hope we get a b-side with this one now... [thanks AmbroseCadwell]
I've a few or maybe just a couple of things about the song and the MX era, depends on how tired I really am right now haha. Anyway, HLH is one of the few songs I like of MX so I am glad to see it got a release. Considering I got so excited for the release of MX last year and then felt so disappointed by the result, I cling to the songs I do like even more like HLH and UATW. No offense to those on this site but it even ruined Coldplaying.com for me for a long time too. So I'm glad that this track is getting heard/seen by everyone. I do like the video, think it's a good concept but lacks a bit of detail to the story they tried to tell. I don't like the future comics due to come out though, think it's a desperate way to get more money out of fans (but that's just my opinion). And it was mentioned in a few posts on this thread about POC being a better video and some disagreeing. All I'll say is everything about POC is utterly shit and it's the worst thing Coldplay have ever done and probably will ever do as a band. And finally, it's good to be back on the site and hi again to everyone Hope I didn't piss off too many with some of that but glad to say it all haha. [thanks squibby92]
Oh my god! Why did they make the video for the comics argh! You guys are so overly dramatic. So they made a music video about something other than the song. It's the end of the world. I think it's a great idea. It's what the song is all about. Coldplay is trying to do something that most people don't really do. Brent, with all due respect, you dislike everything. Lol. [thanks TecHniCoLoR_MX]
New screenshots from the Hurts Like Heaven video (due for release on Monday 8th October):
[thanks coldlocked]
Don't forget to check out your tour discussion thread if you are getting Coldplay tickets or just getting excited for the European & North American 2012 shows and other forthcoming appearances:
FEBRUARY 2012
8 Los Angeles, CA @ Club Nokia (iHeartRadio) [discussion]
9 Los Angeles, CA @ Jimmy Kimmel Live [discussion]
10 Los Angeles, CA @ GRAMMY Week MusiCares Person of the Year tribute [discussion]
12 Los Angeles, CA @ 54th Grammy Awards, Staples Center [discussion]
16 Sydney, Australia @ 2DayFM, Mobile Live Set (intimate show) [discussion] [CANCELLED]
17 Sydney, Australia @ Sunrise (intimate show) [discussion] [CANCELLED]
21 London @ Brit Awards 2012, O2 Arena [discussion]
MARCH 2012
2 New York, NY @ Good Morning America [discussion]
4 New York, NY @ The Secret Policeman's Ball, Radio City Music Hall (Amnesty International) [discussion]
APRIL 2012
17 Edmonton, AB @ Rexall Place [discussion]
18 Calgary, AB @ Scotiabank Saddledome [discussion]
20 Vancouver, BC @ Rogers Arena [discussion]
21 Vancouver, BC @ Rogers Arena [discussion]
24 Portland, OR @ Rose Garden Arena [discussion]
25 Seattle, WA @ KeyArena [discussion]
27 San Jose, CA @ HP Pavilion At San Jose [discussion]
28 San Jose, CA @ HP Pavilion At San Jose [discussion]
MAY 2012
1 Los Angeles, CA @ Hollywood Bowl [discussion]
2 Los Angeles, CA @ Hollywood Bowl [discussion]
3 Los Angeles, CA @ American Idol show [discussion] [NEW!]
4 Los Angeles, CA @ Hollywood Bowl [discussion]
5 Los Angeles, CA @ KROQ's Weenie Roast y Fiesta [discussion] [NEW!]
18 Porto, Portugal @ Dragao Stadium [discussion]
20 Madrid, Spain @ Estadio Vicente Calderón [discussion]
22 Nice, France @ Stade Charles Herman / Nikaia [discussion]
24 Turin, Italy @ Olympic Stadium [discussion]
26 Zurich, Switzerland @ Letzigrund [discussion]
29 Coventry, UK @ Ricoh Stadium [discussion]
JUNE 2012
1 London, UK @ the Emirates Stadium [discussion]
2 London, UK @ the Emirates Stadium [discussion]
4 London, UK @ the Emirates Stadium [discussion]
7 Sunderland, UK @ the Stadium of Light [discussion]
9 London, UK @ Wembley Stadium (Capital FM's Summertime Ball 2012) [discussion] [NEW!]
9 Manchester, UK @ the Etihad Stadium [discussion]
10 Manchester, UK @ the Etihad Stadium [discussion]
22 Dallas, TX @ American Airlines Center [discussion]
23 Dallas, TX @ American Airlines Center [discussion]
25 Houston, TX @ Toyota Center [discussion]
26 Houston, TX @ Toyota Center [discussion]
28 Tampa, FL @ St. Pete Times Forum [discussion]
29 Miami, FL @ American Airlines Arena [discussion]
JULY 2012
2 Atlanta, GA @ Philips Arena [discussion]
3 Charlotte, NC @ Time Warner Cable Arena [discussion]
5 Philadelphia, PA @ Wells Fargo Center [discussion]
6 Philadelphia, PA @ Wells Fargo Center [discussion]
8 Washington, DC @ Verizon Center [discussion]
9 Washington, DC @ Verizon Center [discussion]
23 Toronto, ON @ Air Canada Centre [discussion]
24 Toronto, ON @ Air Canada Centre [discussion]
26 Montreal, QC @ Bell Centre [discussion]
27 Montreal, QC @ Bell Centre [discussion]
29 Boston, MA @ TD Garden [discussion]
30 Boston, MA @ TD Garden [discussion]
AUGUST 2012
1 Auburn Hills, MI @ Palace of Auburn Hills [discussion]
3 East Rutherford, NJ @ Izod Center [discussion]
4 East Rutherford, NJ @ Izod Center [discussion]
7 Chicago, IL @ United Center [discussion]
8 Chicago, IL @ United Center [discussion]
10 St. Paul, MN @ Xcel Energy Center [discussion]
11 St. Paul, MN @ Xcel Energy Center [discussion]
28 Copenhagen, Denmark @ Parken Stadium [discussion]
30 Stockholm, Sweden @ Olympic Stadium [discussion]
SEPTEMBER 2012
2 Paris, France @ Stade de France [discussion]
4 Cologne, Germany @ Rheinenergie Stadium [discussion]
6 The Hague, Netherlands @ Malieveld [discussion]
7 Los Angeles, US @ Shrine Auditorium (Stand Up To Cancer) [discussion] [NEW!]
9 London, UK @ Paralympics Closing Ceremony [discussion]
12 Munich, Germany @ Olympiastadion [discussion]
14 Leipzig, Germany @ Red Bull Stadium [discussion]
16 Prague, Czech Republic @ Slavia Eden Stadium [discussion]
19 Warsaw, Poland @ National Stadium [discussion]
22 Hannover, Germany @ AWD Arena [discussion]
NOVEMBER 2012
10 Auckland, New Zealand @ Mt Smart Stadium [discussion]
13 Melbourne, Australia @ Etihad Stadium [discussion]
17 Sydney, Australia @ Allianz Stadium [discussion]
18 Sydney, Australia @ Allianz Stadium [discussion] [NEW!]
21 Brisbane, Australia @ Suncorp Stadium [discussion]
Read also: European Stadium Tour announced! (general discussion thread for the Europe tour)
Read also: North America Tour announced! (general discussion thread for the US/Canada tour)
Read also: 2012: Live Appearances - Easy Thread Finder (last updated - 12th January 2012)
Read also: 2012 tour date rumours (please post dates for ALL countries in here)
Kit yourself up for the forthcoming MX tour and get spotted with Coldplaying's new range of merchandise! [click on the items for the full shop]
The new range of Coldplaying merchanise (unofficial of course to the official shop) has hit our stores, with our biggest range of goods so far. Prices are as low as they can be for a Cafepress shop so more people will be able to afford them. We don't take any profits for the sale of the merchandise as a result. Take a browse in one of the online stores nearest to you: UK | US | Canada | Australia | European (shipping is worldwide, but you can choose what currency to pay in) - simply alter the country dropdown menu at the top of the shop page. [thanks to TracieMorgan and zzz]
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