Coldplay's record label EMI have a lot riding on the band's new album 'X&Y' and are reported to be keeping it under tight security until the official release date.
The stringent decision has been made in order to stop the release from falling in the wrong hands and appearing on illegal download networks before it is unleashed to the public. Coldplay's follow up up to the incredibly successful 2002 breakthrough release 'A Rush of Blood to the Head' stands to make enormous revenues for the record label, and the album is likely to be one of the biggest selling releases of the past decade.
An advance leak of the album would have great reprecussions for EMI Music, and potentially make an impact on its own commercial future. EMI have already lost a substantial amount of revenue due to the delay in the album's release where share prices plummeted earlier this year.
It is reported that 'X&Y' will be kept in sealed music players with security guards. Instead of a CD promo copy, reviewers may only preview Coldplay's third album via an iPod which is locked in a glass case and surrounded by security guards.
Even music reviewers and critics, who usually receive advance copies of releases for reviews in monthly publications, must adhere to the tight security policy surrounding the album. The question remains though, if the album leaks what will EMI say or do? It will be a major pie on the face for the music giant.
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