Snow Patrol 'want to be as successful as Coldplay'

I like a few Snow Patrol songs, but I wouldn't consider myself a fan since I can't listen to more than 2-3 of their songs in a row before getting bored. The problem with SP, in my humble opinion, is that many of their songs, particularly the ballads, sound very similar and it doesn't seem like the band is progressing or growing from album to album. Many argued that Coldplay was just recreating the same kind of sound from AROBTTH with X&Y (a criticism I disagree with to a large extent, but that's a whole different topic) - and this is the kind of criticism that I have for Snow Patrol's last album. SP seem to have found their radio-friendly mainstream ballad sound (I'm calling it the "Snow Patrol sound") from "Run" and "Chasing Cars" and now seem content replicating that sound over and over again. Maybe their next album will show a "Viva La Vida"-esque growth and development for the band (although I still don't think the band has the sheer musical talent that Coldplay has, that is necessary to take a big step forward), but until then, Snow Patrol doesn't come close to Coldplay. Coldplay has, through the last album, taken an important step forward in diversifying its sound, while Snow Patrol seems keen to replicate the "Snow Patrol sound" from song to song. Sorry to compare the two bands, but it's a lot easier to explain my thoughts about Snow Patrol using a band that everyone on this board is familiar with. :D