Yeah I've been thinking about it recently with U2 releasing a new single that's very boring and to little fanfare. It's pretty easy to fall of the map at this stage in your career, and I do think LP11, following the trend of MOTS and MM, is unlikely to get a lot of hype around it. The music has been somewhat dumbed down and Max Martin's production is way too safe and clean. Maybe it all works well for a decently fun, massive world tour but these albums aren't hitting like they used to and I think the pop music world already ran a lap around Coldplay ironically by bringing back indie rock in the mainstream (look at Olivia Rodrigo, for example).
Unless the musical ends up being an unexpected hit, their "last" album might be their last shot at making a big splash if they go back to basics and really market it in a nostalgiac way. That's for a general pop audience. For fans like us, I think we all still want something with super strong songwriting and organic production that highlights their best tendencies (interesting ambient production, skillful piano, melodic guitar and cathartic build ups), regardless of genre.
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lennyrott1 ·