Everything posted by Yerom
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Coldplay | Orange
Footage come from different movies (Lost in Translation, 21 Grams, Animatrix for those I do remember), music videos, other adverts (including old Orange ads), motion graphics demo, etc. We spent like 2 months finding the right imagery, so I would be terribly bad at remembering of most of them... :-(
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Coldplay | Orange
Oh in fact, it was not designed as a potential commercial (too much legal rights problem indeed, and Orange often uses music without lyrics anyway), just as a "mood board" video to convey our strategy better than with cheesy words.
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Coldplay | Orange
The reaction is usually very surprising in fact. In private showings, people tend to stay stunned while nodding because it triggered tons of emotions in their memory. Some discreetly stare at their feet with humid eyes. The two times we showed it in front of a larger audience, we got braced with applauses that were so unexpected they made us shiver from head to toe. In both cases, it's one of those rare moments you feel incredibly alive because of what you triggered. It's a real shame the client (Orange) never got the chance to see it as it was originally scheduled (they stood all of us up)...
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Coldplay | Orange
Wow, I was not expecting such a welcome (neither was the feature on the website) ! Thanks for the appreciation. It's even more sincere that we really did put alot of energy - and time - into this so we're really glad it triggered something - whether sad or joyful - in you. After all, that was the very purpose of this video : The Power of Sharing, right ? ;-)
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Coldplay | Orange
Hello everyone. I've been lurking for quite some time here and only registered today because I felt I had nothing to bring up to the conversation. I thought you might be interested in watching a video I did as part of a student project in advertising (for Orange cellphone company). The driving idea was to picture the Power of Sharing as emotionnally as possible. Hope you enjoy it. Let me know how you feel about it ;-) http://www.dailymotion.com/YforYerom/video/x1fzq5_exclu-coldplay-orange Cheers, Jerome