EMI doesn't understand
How many of you are going to support Coldplay and buy the album anyway? I've heard the entire record on iheartmusic and I have a few of the songs, but I still want the record. It's only 10 dollars. People will buy the record no matter if they have the songs before-hand.
I'll prove what I mean. I'm a huge Red Hot Chili Peppers fan. Before Stadium Arcadium came out, the entire album was leaked and tons of people downloaded it. Flea was pissed at first, then he wrote a response saying someone told me it wouldn't matter.
To Warner Bros surprise - Stadium went to Number 1 on the billboard charts. The Chili Pepper's first number one.
Moral of the story - I would bet that even though Viva has leaked, nearly everyone who's even slightly interested in the record will go out and buy it.