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Coldplay and Katy Perry join We7 as EMI signs up


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LONDON - We7 has added EMI Music to its ad-funded music service with tracks to be available on-demand, via ad-funded streaming and paid-for downloads.


EMI artists include the likes of current number one Katy Perry, Coldplay Mark Ronson, the Kooks as well as We7 founder and investor Peter Gabriel.


The partnership means We7 users will be able to listen to full tracks and albums on an unlimited basis at no cost, create personal playlists, and share their favourites with their friends.


We7's advertising technology plays short, targeted audio ads before each streamed track and ensures that music offered through the site is legal while rights owners get paid and valued.


Douglas Merrill, president, digital business, EMI Music, said: "We7 represents the new and innovative digital experiments underway in the market today, giving fans another way to experience their favourite music and providing artists with an avenue to reach new audiences.

"We are pleased to be a part of emerging digital initiatives, including We7."


Steve Purdham, founder investor and CEO, We7, said: "We7 is making phenomenal progress ahead of our full launch later in the year, there's real momentum in the industry right now and ad-funded streaming is becoming more widely accepted as a legal alternative to piracy."


Peter Gabriel said: "I am very happy my catalogue is finally available on We7."


Last month We7 signed a deal with Warner Music to make its artists' music, including Muse and James Blunt.



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