For some reason, April 1 seems to be the day some of the biggest acts on the planet decide to make some of the strangest announcements ever, writes MTV today. Why, just last year, Kid Rock made it known that he had acquired the naming rights to the Detroit Tigers' stadium, Coldplay revealed plans to record an album in zero gravity and Trent Reznor unveiled his Timbaland-produced Strobelight project. Oh yeah, and Björk proclaimed that she was going to be fronting Led Zeppelin, with a full tour booked for the summer (whatever happened to that tour, anyway?).
So it should come as no surprise that this year is no different, with some of your favorite acts announcing plans for exclusive fragrances, majestic tours and upcoming (and thoroughly wonderous) film projects. Most notably, our very own Coldplay took to their official site to unveil Angst, a custom fragrance made of "sangre, sudor and lágrimas" (in other words, blood, sweat and tears) and packaged in a "Brian Eno-designed bottle." They also revealed the ad campaign for the scent, featuring an image of shirtless-yet-pensive guitarist Jonny Buckland. You guys must've bought this stuff in your droves...
"This is something we've wanted to do for a long time," frontman Chris Martin says on the site. "People like to smell nice and we thought we could help them out."
The band were quick to point out that all ingredients in Angst "have been sourced from FairTrade suppliers," so you can feel good about buying yourself a bottle or two. The fragrance is currently available through the band's online merch site for the low price of £42 — although at present, it curiously was sold out.