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    The day the music died: Coldplay would not let EMI market Viva la Viva

    emi.jpgHe may look like just any other music-loving old hippy, but Guy Hands appears increasingly out of tune with EMI, for which he paid an astronomical £4.2 billion in August 2007, according to the Sunday Mail today.


    Hands has already admitted that the company is now worth only about half that sum, making it one of the most disastrous private equity takeovers. He is, of course, trying to sue his backer on the deal, Citi, to save face on this foray. But it is his spectacular failure to achieve any of the major changes he thought were so desperately needed when he arrived at the music group that is even more telling.


    But such a cement-boots approach saw the Rolling Stones and Radiohead walk out while Coldplay would not let EMI market their last album, according to the Mail. Paul McCartney is set to take his back catalogue elsewhere as might Queen. EMI has also just lost a court case against Pink Floyd so cannot sell individual tracks on the internet.

    Hands, it will be remembered, not only vilified the previous management for paying for 'fruit and flowers' (a euphemism for industry indulgences), he also suggested the company's artists might like to start working a little harder. At first glance you can see why. Of the 14,000 artists on EMI's books, a third had never made an album and 200 accounted for half the group's sales.


    But, not content with falling out with major players on the existing roster, Hands has also set about ensuring that EMI's ability to secure new talent will be damaged by deciding that the A&R guys must give way to the suits. The emphasis has been to shift away from discovering what will sell and on to how to sell. Now, with his plans to pawn the rights to the company's catalogue in the US, Hands appears ready to whittle away EMI's attractions to new signings still further.


    After all, what up-and-coming artist would want to sign for a label that no longer has the ability to promote them in the world's biggest music market? And without a healthy flow of new signings, just what will happen to EMI in the longer term? EMI has long had a struggle to build sufficient strength in America, but it is still the fourth-biggest music group in the world after Universal, Sony and Warner. It remains one of Britain's decreasing portfolio of global champions.


    The previous management of EMI flirted with the idea of mergers to address the company's deficient status in the US and to benefit from more muscular global marketing and distribution.


    If Hands cannot raise £120 million or so from his increasingly queasy investors to make sure he doesn't breach loan agreements with his paymasters at Citi, the American bank will seize control and almost certainly flog the lot to Warner, which is clearly waiting in the wings desperate to swoop.


    I am really not in favour of losing another British treasure to an overseas buyer, but a swift death at the hands of respectable Warner, with which the business fit is arguably excellent, would surely be better than the slow dismemberment as Hands struggles to stay just above the jaws of his hungry creditor.


    More on this is at the Coldplay forum here [thanks coldplayisawesome]


    Pictures of Coldplay at Estadio Universitario, Monterrey, Mexico (11th March 2010):






















    Photos by Galo González


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