VivaWV

Strategic Efforts in marketing Mylo Xyloto prior to release

Everyone wants to make the album release an emotional carnival of sorts, when in reality, some of ths slickest marketing of all time is being run past people by You Tube, iTunes, and Amazon.com on behalf of Mylo Xyloto.....there are few surprises these days.

Not Pissed not surprised The pre album release uploads for sale like Every Tear Drop Makes A Waterfall, Moving to Mars and now Paradise were part of a test market for the album. Since Paradise has had over 6 M views in three weeks, 3 times as many as Moving to Mars that was released in June Moving loses on the playlist selectio as a bankable album selling song .....

Its a numbers game. Moving to Mars would probably have been inclused in MX had it fared better in views on YT. Paradise was uploaded on 9/10/2011 and 19 days later has over 6 million views to Moving to mars 2 million since its June upload.....Thats my take, market testing was used on the pre release uploads