Researchers say many teenagers are emulating celebrity idols like Mischa Barton, Lindsay Lohan, Hilary Duff and Chris Martin (the lead singer of Coldplay), some scarcely out of their teens themselves, to cultivate an impression of maturity. “Kids are going more covered up and more sophisticated, and the girls are more traditionally feminine,’’ said Rob Callender, the trends director at Teen Research Unlimited. “It’s a question of trying to look more adult. Teenagers today are 12 going on 25.’’
Paradoxically, their desire to look older is stoked in part by designer fashions — baby-doll dresses, shrunken blazers, schoolgirl jumpers and the like — that have an emphatically youthful demeanor. Often on the runways, “there is no real delineation of what is ‘child’ and what is ‘adult’ anymore,’’ said Gloria Baume, the fashion market director of Teen Vogue.
There are practical reasons, too, why fashion has become seductive to both teenagers and their parents. “Many of them rationalize that it’s less expensive to buy clothes than it is to buy a new computer, calculator or phone,’’ said Robert Passikoff the president of Brand Keys, a market research company. “And they haven’t bought clothes for a while, so there is a real market need.’’ Brand Keys is forecasting a 15 percent increase in back-to-school apparel sales this year.
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