Fairlady - November 2006: Would you buy fair trade?

With European markets going ga-ga over fair trade products, will those with the buying power in South Africa start doing the same? In the rush up to the silly season, here's how you can ensure that what you're buying is ethically produced.

Coldplay frontman Chris Martin writes the words 'fair trade' on his hand each time he performs. And with his DATA campaign (debt, Aids, trade, Africa), U2's Bono and his wife Ali have launched a fair trade fashion line, Edun, and are intent on hammering away at what he terms the 'unfair trade rules which keep Africans poor'.

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