Coldplay release Every Teardrop Is A Waterfall video online - media reviews

Coldplay have today unveiled the video for their new single 'Every Teardrop Is A Waterfall'. The video, which you can watch either on Coldplay.com or via their YouTube videos channel,

Rolling Stone said of the video: "Chris Martin has said that the graffiti of the early hip-hop movement in New York City in the Eighties was one of the chief inspirations for the songs on his band's forthcoming fifth album. In the video for "Every Teardrop Is a Waterfall," the first video from the still-untitled record, the band fully embraces that influence with animated tags and drawings that mark the walls and ground around them as they rock out in a bombed-out industrial zone. The vibrant, colorful clip is well-suited to the song, which has a shaky, excited energy and the sort of optimistic, romantic lyrics that have made Coldplay one of the world's most crowd-pleasing rock bands."

Equally complimentary were the New York Post, writing: "I already gushed over Coldplay's newest song -- "Every Teardrop is a Waterfall" -- when it premiered on June 3 and now I have just as many complimentary things to say about the accompanying music video. Shot using a combination of black light & stop-motion photography (why it's so herky-jerky), the clip proves that the boys are just as interested in pushing boundaries with their videos as they are with their music."

AOL Music's review was as colourful as the video. They wrote: "Imagine how it would look if Rolf Harris drank too many Fosters one night and decided to turn his hand to Banksy-style street art, pulling on a hoody and running amok across an urban landscape with his pot of primary colours. And imagine if, for no good reason at all, the members of British rock-lite mega group Coldplay turned up later to judder about the dusty debris like they'd swallowed a strobe light. You've just envisioned the new video to their latest single 'Every Teardrop is a Waterfall'."

We think online magazine PopDust like it: "Let it be known: pop stars love neon, especially in the summertime. Following Nicki Minaj and the New Boyz, Coldplay is the latest group to embrace these quirky shades and a black lighting in their new video “Every Teardrop Is A Waterfall.” The group literally paints the town in the clip below—a quick stop-motion camera follows Martin’s frantic dancing, while splatters of paint in every hue narrate (and illustrate) the scene around him. Who knew Gwyneth’s husband had such a knack for fist pumping? The single has been getting lots of play on the televised Wimbledon coverage this week, yet somehow we don’t think the All England Club would approve of all that color in the video."

And how about this from the Arjan Writes website: "The video stays true to the song's escapist lyrics, bright melody and uplifting message with an abundance of splashing color, glow in the dark scribbles and fast-moving stop motion animation. The video's (seemingly) simple production neatly contrasts with the song's grand, atmospheric sonic stylings with universal and blissful lyrics about hope despite adversity that will turn every sad summer day into a soaring one. "Turn the music up, I got my records on," lead man Chris Martin sings. "Maybe I'm in the black, maybe I'm on my knees, but my heart is beating and my pulses start. Don't want to see another generation drop, I'd rather be a comma than a full stop.""

However, Prefix Mag were not 100% convinced. They said: "The folks behind Coldplay have slowly been drip-feeding us tracks from the new "Every Teardrop Is a Waterfall" single, and now it’s time for the official video to make an appearance. There’s no flash here—this is simply a high-energy performance clip, with the band deposited amid graffiti strewn walls on an abandoned housing complex. The jerky editing suits the manic feel of the song, and Chris Martin gets a chance to show off his awful new haircut and jump up and down a lot. Seriously, the dude must have been exhausted after making this clip."

And We Got This Covered were impressed. They gave us their thoughts online: "It’s a very cool video and suits the band and their music very well. Sampling the 90′s classic Ritmo de la Noche, the single serves to remind us that Coldplay isn’t gone and that their fifth studio album will be dropping come the fall. The street graffiti theme here is great and on a visual level, the video is very creative. Highly-colorful images mixed with the stop motion make for an exciting visual experience and truthfully, this is one of the best music videos I’ve seen in a while. You can tell that a lot of work went into it and the artistic aspect of it is just wonderful. As for the song itself, how can you not like it? It’s an uplifting Coldplay track with some catchy guitar riffs and Chris Martin‘s signature vocals carrying the whole thing. Personally, I love it."

Then The Sun newspaper chipped in with their review: "Coldplay's comeback video is a colourful affair. Paint plasters floors, walls and ceilings as the quartet rock out in an abandoned warehouse. The promo to Every Teardrop Is A Waterfall is shot using a stop motion technique which lends an animated air to the film. The anthemic offering's lyrics appear behind frontman Martin in bright primary colours as he sings the words. Abstract patterns and designs also plaster surfaces in the derelict building. The band are also shown thrashing away in a darkened room under ultra violet light which makes some of the artwork glow. The band's frontman has spoken of his admiration for spray can art recently. Talking of what has been inspiring him, he said: "The ideas come from graffiti art of the 70s in New York, where people were expressing themselves with paint. I've spent a lot of my life playing it a bit safe or conforming to something, even though I didn't agree with it. So I have respect and admiration for people who don't.""

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