The Hurts Like Heaven music video was released online at 3pm (GMT) on 8th October 2012, and since then you have been reviewing the video and voting on our 0-10 sliding scale poll. Below are the latest poll results and many more comments in addition to the ones we posted earlier.
The video tells the tale of two lovers on an alien planet who rebel against a dictatorship. The visual is presented as a comic book, in support of Coldplay's upcoming comic series about a character named Mylo Xyloto, who is "a young Silencer on the front lines of a war against sound and colour in the world of Silencia". The story follows a war, led by the character Major Minus [the name of one of the band's songs on their Mylo Xyloto album] who takes prisoners of the male and female lead. A young character emerges from a window after the message "all hope is lost…or is it" is displayed and puts a multi-colured handprint on the glass. It's revealed his name is Mylo, the lead character in the album's tale. The video ends with a teaser for the comic series, which will be unveiled in full in 2013.
If you haven't already, let us know what you thought of the promo video at the Hurts Like Heaven sub-forum - the best comments will be posted below! (Don't forget to vote in the poll at the top of that thread!)
Fans' rating of the Hurts Like Heaven video on after the first week of voting on the forums
Some people dislike how MX was "mixed" or "produced" given that most songs are quite busy in terms of layering synths with the guitar/bass/piano/drums. Indeed, some moments feel like a "wall of sound". After seeing this video, It's clearer what the band was aiming for. MX is both a soundtrack and rock album. On the surface, there are a handful of pop songs. Dig a little deeper, and you feel the soundscapes, interludes, and narrative of the album. For HLH, I always felt the intensity and rush of the exploding dynamics of the song. Watching this video gives that artistic enthusiasm a back story. I think thats pretty cool. Like others have said, If Coldplay wants to cash out on something, there are much better options. Stadium shows without expensive xylobands, greatest hits records, charging for LRLRL… not $5 comics. They're doing this because they want to tell a story and they want to push their music further. [thanks nathondetroit]
People who dislike the video are generally overreacting. a lot of you guys really have to lower your expectations with coldplay. every one of the MX music videos has been crap! Paradise is way too disney (i know the band don't take themselves seriously but elephants? come on! certainly excited the 14 year olds) and ETIAW was also very cheesy with them jumping up and down etc. and lets just forget CB and PoC. as others have mentioned, they come nowhere near their older videos, much like the music actually. so just accept it for what it is. [thanks nvdmm]
After watching the video for the first time... I can see why people dislike it. It is pretty much a glorified advertisement for the comics. But I have seen much, MUCH worse attempts than this. In fact, I definitely think it's a great way to share at least part of the story Coldplay have created with this album. I would have preferred if it was fully animated, but meh, I'm not too fussed. So yeah, I like it I'd put it right in the middle in terms of favourite MX videos (behind ETIAW and Paradise, ahead of PoC and CB). [thanks Jack DC 93]
I thought that was immensely cool. It captured my attention more than any of their other videos. But I know nothing of the actual comic books so... EDIT: I read through the whole thread and I cannot believe how much some of you are over-reacting. "I have never lost so much respect for this band!!! Absolute fucking sellouts!!!" Sellouts? How much money do you think they're gonna make from this? Let's say they sell a lot more than they really will, like 100,000 copies. Let's even assume that there's no cost involved in making them and they make 100% profit. That still wouldn't be as much as playing a stadium show here, which they've been doing virtually every single night for the past 2 years on this tour. And while we're at it, let's talk about the actual definition of sellout: Noun 1. sellout - an act of betrayal[12]. Yep. We've been completely betrayed. Coldplay has abandoned all their values to make millions more than they already have! Oh no !!! I'm a huge fan of Coldplay, still know all of their songs by heart and all. And I would have never known about any of this comic book business had it not been for this video. Just because you follow every footprint that this band makes every moment of the day doesn't mean that all of Coldplay's millions of fans will do so. Even the big fans just listen to lots of their material, but do not check on news on Coldplay so frequently. It was a fair enough idea to let people know where they can see more of an idea they were really interested in! Dislike the video all you want, but you have very poor arguments to back it up. Just say that you dislike it. Coldplay is, was, and will continue to be one of the most 'mainstream' bands you can possibly listen to. What matters is whether or not the video was beautiful and it entertained you. What does 'intended for the mainstream community' even mean? Are Coldplay supposed to shave half their heads and wear Doc Martens and sing angsty covers of of Montreal songs? Christ. [thanks Dee]
Some of you guys should stop living in the past. This is a different era of music, a video like The Scientist wouldn´t fit in here. It is naturally that you don´t like everything. Some of you call the video childish, I call it childish that you think your opinion what they should do is a matter of fact. It is important that they try different styles. Besides it is advertising, it looks visually great and fits in to the MX era. With all those colors ... you know what I mean. They want to tell a story and the video does, which is totally different from all those videos which I have seen before. [thanks Ennosuke]
Music videos are always marketing tools, they're made to sell music. So I don't blame them for taking it a step further and show everyone they've created a comic book series WHICH YOU MUST BUY NOW!!!!!! Seriously though. It's great that they're trying out new stuff (both the comics and this video) and I think the idea behind it is far better than the Charlie Brown video, so I'm happy! But it's still an add and like some people have said, it looks like they're trying to make you buy something, instead of just entertaining you for a few mintues and then you can go do something else. They could have been more subtle. And I just don't like comics. [thanks Blue Nails]
5/10. I already said my opinion and I still not changed my mind. I just an ad, to promote the comic book, not the song itself. The video would be better if they cut the begginning and the end with the «coming early in 2013, the full story of Mylo».... Why they didn't just write an article to promote their comic book?! About the video. I would have liked a full animated video, but it's ok. I like the multiple reference about the album (Car Kids, Major Minus, Mylo (...)) I think that it's really creative that there are a back story in common with the album. The story is interesting. Now, I want to know Mylo story's. [thanks vanessarrent]
So wait, if they hadn't announced the comic a few months ago at Comic-Con, but used this video to announce the comic instead, would your reactions be any different? I personally love this video because it really embraces both the comic and the story of Mylo Xyloto. I mean this video is as MX as it gets! Didn't we complain how the PoC video had nothing at all to do with the album? I loved the little touches of the characters' connections, the wild abandon as they color Silencia and the reactions of the citizens to color. It sets up the stage for Mylo's story so well. 9/10 for me, only because they cut Jonny's solos. I'm disappointed about that as well. [thanks wabbit]
I like it. I know that it looks like an ad for a comic, but I like that it has a story, and the animation is great - it's like a comic book comes alive in your imagination. Great work. I've never seen anything quite like that. It's something fresh and new they've done. [thanks lafinion]
I'm of a mixed opinion... On the one hand, I felt like it wasn't brilliant - it was good, yes, but nothing absolutely out of the ordinary. On the other hand, I feel like I'm trying to compare it to all their other videos, when really I should be trying to take it purely on its own merit. And if I go with the latter, then I think I actually really like it. Yes, I agree that it did feel a little like just an advert for the comics, but I also loved the story of it and thought that considering how difficult animation must be, it was actually very good. Overall, I found myself really enjoying it. I think I might be biased because I'm a huge fan of 'individuals fighting back against the horrible oppressive regime' storylines but whilst this is not one of Coldplay's best, I still do like it. Quite a lot. And I can't wait to see the comics. [thanks viva-la-coldplay]
Voted a 4. The song is one of the highlights from Mylo (The album is rather mediocre), but this video... I don't know. The idea seemed like a plan, but I honestly don't believe this is a direction Coldplay fits in. Making a comic about your album and including a music video to advertise it seems more of a stunt that Maroon 5 would do. Personally, this looks like another company inspired project like featuring Rihanna. Looking at the music video, it was, well, OK. The artistic style and colours were great, but it felt more like a fan video rather then anything official. Overall it seemed intended for the mainstream community, and that's quite a shame. [thanks RayTunes]
Hm, every time I start watching it I don't like it up until the middle. I feel it's stretched out. But the very ending of the story when the Car Kids are rounded up gets me - it gets across the drama well, I think; with Aiko & Lela being separated and the robot cleaning the sparks. And then the credits come and ruin all this build up :S Not mentioning the fact the song itself seems to be, what, 2:30 minutes long? Also, I'd love HLH to have two different videos: one for televising and the mainstream consumption, maybe a live performance and the other based on the comics. Something like the Anton version of VLV. [thanks la.cri.mosa]
I don't have the time right now to properly answer you, but please go f yourself, Brent, because you take everyone here who likes the video for dummies. Also, don't tell ME to open up my eyes, they're already wide open. I know marketing, I fckin study it for God's sake. (Obviously it's a marketing gimmick, of course. I'm just okay with it being a marketing gimmick because it's still something the band has contributed to, it's still their idea and their concept. You see it in Chris' notebook, for instance. I know spin-off products, and it's not the classic "hey! You like our tv show ? Well now you can read the book! " kind of spin-off. They would have asked someone to write a novel for them, 3 months after the release of the album, without even being slightly a part of the process, I would have agreed with you. But you know this isn't true.) [thanks Coeurli]
From the beginning, I slowly started to be disappointed more and more...I didnt understand the plot, didnt have enough time to read the text, etc... BUT the end completely changed my view! I LOVED that part with "C'mon Mylo, back in bed." Now I want to read the comic ^^ (I wasnt exactly interested before). [thanks Nutty loves Coldplay]
Oh here we go again. People bashing a band for no reason. There is no better video than this for such lyrics as in this song and I was hoping for anime video like this and theyve done it. Im very happy with the outcome. 10/10 [thanks Plug_in_coldplaying]
i thought the video itself was great. it's not just a sort of ad, it's also a prequel, and it does a really great job of setting up the story without relying too heavily on text (there are the blurbs throughout, but i didn't bother reading half of them the first time through and it still made perfect sense to me). the entire world of the comic has been successfully set up in less than four minutes, and it has only made me even more excited for the actual comics. the animation was pretty cool, too. the only thing about this video for me is that i watched it once and just knew that it would be better suited to ETIAW than HLH. and now i've watched it several times with ETIAW playing instead of HLH and it really does fit a lot better. [thanks coldplayisawesome]
I don't know how people can claim this music video is intended for the "mainstream audience". If this video was put on MTV or any such channel people would be like "wtf is this, where's 16 and pregnant?" (cause MTV doesn't play music videos anymore) Mainstream people want a video like Charlie Brown, lights all over the place, people dancing and a couple making out and crap. Out of all the singles Coldplay have released from Mylo, my favorite is Charlie Brown. But I hated the video and I hated that Coldplay did something so mainstream as that video, because I'm used to the different videos Coldplay produce that isn't mainstream garbage. Yes I admit Coldplay have gone a bit mainstream but it doesn't mean that they don't still retain their style that makes them Coldplay. You'll never hear songs with lyrics such as Coldplay's on the radio. Seeing the HLH it shows me that hope isn't lost for Coldplay. Yes it does feel like it's an ad for the comics. But it's THEIR comics. I didn't see anyone flip shit when they released the trailer for THEIR live film. That was an ad! It's saying "look we have a new dvd coming out, so you should like totally pre order it" Every music video that is released is technically an ad for their single. People hear it on the radio and they either buy it or download it illegally.
I'm sure there's a lot of people here who have friends who aren't crazy about Coldplay but have songs like viva la vida, paradise, ETIAW, etc. Because those songs are played on the radio as ads. Fans here are just not happy that it's not the video they wanted. Coldplay is finally breaking out of their shell, doing what they want to do and not what others want to do. How long have their fans wanted them to admit they're amazing? And now they are and people are upset about it. I think the video is amazing, and just because it's not what we're used to shouldn't' mean people should think less of it. This video fits with the likes of Strawberry Swing, Paradise, Life in Technicolor ii (my favorite video ever) etc. I could ramble for ever about this and i'm sorry if it's a bit inconsistent, but people really need to stop hating on this era, this album, song, decisions and everything else. Coldplay are their own people, they want to make all their fans happy. But just because one person or a few are not, they're not here to serve you on a silver platter. [thanks Jonathanpeel]
My thoughts? It's ok, I guess. My expectations weren't super high for any other MX era material though, seeing as I have been disappointed in the past. Pretty colors and stuff, I didn't mind the level of 3D animation, I thought it was ok. Creating a fully animated video would have taken soooooo much more time, so I don't fault them for that. The storyline is *ok*, doesn't explain much in my opinion other than introduce some of the characters. There was time available if the song wasn't cut. Yeah, it's clear that it's an advertisement or promotion for the comic. Personally, this doesn't fuss me so much. I'm more entertained by people getting buttmad for various reasons in this thread than the video though. That kinda says something. [thanks Cobalt]
Mmmm some interesting thoughts here people!! I can only say from an 'older' fans perspective comics do not do it for me, I love coldplay for their music, always have and hopefully always will so have no interest in the comics at all. I dont think MX is coldplay at their best either, listen to politik, amsterdam,clocks etc. MX is catchy and lightens my mood and I would have liked it even if it wasnt them, but again HLH isnt my favourite, its too much like CB, I would prefer Major Minus myself. Chris has said this is the most fun they've had making a record but from a fans point of view I hope they get a bit more 'grown-up' on their next album! I hope the comic does good for them but its just not for me... [thanks pud]
I haven't been much into this MX thing since the beginning, so I just can't like this video. It's so weird, I like most of the songs from the album but I don't like the 'packaging'. But after all, what matters is music, and it seems to me that they're still capable of putting together good songs, so... don't panic. [thanks Steph589]
gave it a 4/10. the song is cut short in a very annoying way. I love the song in its enterity so I think I'll look forward to the live 2012 video of it & consider it the official video. I would love the video to be fully animated. It wasn't. It showed that the comics are going to be really good, but it added nothing to the song! The plain ad at the end was quite silly. It will stay in the video years after the comics are over & done with. That's funny in a sad way. [thanks Safy]
The video is just making me wanna read the comics just to read them... but I thought the video was def. different. I'm not sure if I liked it or not (I'm so used to seeing Coldplay in their music videos that like everybody else said.. this felt like an ad and not an actual music video) but different because they've never done something similar before and they are the only ones doing this. I also didn't like that it wasn't animated. I think it would have been better if it was animated. The video makes me feel like I could have made the video with an app. myself and honestly it was a matter of time before a fan made a fan-video with the scans of the comic... (scan the comic pages, make it hd, add the comic texts throughout the video, add some cool colorful effect, add where you can order it at the end..) But overall, I think it would have been better if the video was all animated and not just on some parts. Regardless, I still liked the video. [thanks LiquidSky]
New screenshots from the Hurts Like Heaven video (due for release on Monday 8th October):
[thanks coldlocked]
Don't forget to check out your tour discussion thread if you are getting Coldplay tickets or just getting excited for the European & North American 2012 shows and other forthcoming appearances:
FEBRUARY 2012
8 Los Angeles, CA @ Club Nokia (iHeartRadio) [discussion]
9 Los Angeles, CA @ Jimmy Kimmel Live [discussion]
10 Los Angeles, CA @ GRAMMY Week MusiCares Person of the Year tribute [discussion]
12 Los Angeles, CA @ 54th Grammy Awards, Staples Center [discussion]
16 Sydney, Australia @ 2DayFM, Mobile Live Set (intimate show) [discussion] [CANCELLED]
17 Sydney, Australia @ Sunrise (intimate show) [discussion] [CANCELLED]
21 London @ Brit Awards 2012, O2 Arena [discussion]
MARCH 2012
2 New York, NY @ Good Morning America [discussion]
4 New York, NY @ The Secret Policeman's Ball, Radio City Music Hall (Amnesty International) [discussion]
APRIL 2012
17 Edmonton, AB @ Rexall Place [discussion]
18 Calgary, AB @ Scotiabank Saddledome [discussion]
20 Vancouver, BC @ Rogers Arena [discussion]
21 Vancouver, BC @ Rogers Arena [discussion]
24 Portland, OR @ Rose Garden Arena [discussion]
25 Seattle, WA @ KeyArena [discussion]
27 San Jose, CA @ HP Pavilion At San Jose [discussion]
28 San Jose, CA @ HP Pavilion At San Jose [discussion]
MAY 2012
1 Los Angeles, CA @ Hollywood Bowl [discussion]
2 Los Angeles, CA @ Hollywood Bowl [discussion]
3 Los Angeles, CA @ American Idol show [discussion] [NEW!]
4 Los Angeles, CA @ Hollywood Bowl [discussion]
5 Los Angeles, CA @ KROQ's Weenie Roast y Fiesta [discussion] [NEW!]
18 Porto, Portugal @ Dragao Stadium [discussion]
20 Madrid, Spain @ Estadio Vicente Calderón [discussion]
22 Nice, France @ Stade Charles Herman / Nikaia [discussion]
24 Turin, Italy @ Olympic Stadium [discussion]
26 Zurich, Switzerland @ Letzigrund [discussion]
29 Coventry, UK @ Ricoh Stadium [discussion]
JUNE 2012
1 London, UK @ the Emirates Stadium [discussion]
2 London, UK @ the Emirates Stadium [discussion]
4 London, UK @ the Emirates Stadium [discussion]
7 Sunderland, UK @ the Stadium of Light [discussion]
9 London, UK @ Wembley Stadium (Capital FM's Summertime Ball 2012) [discussion] [NEW!]
9 Manchester, UK @ the Etihad Stadium [discussion]
10 Manchester, UK @ the Etihad Stadium [discussion]
22 Dallas, TX @ American Airlines Center [discussion]
23 Dallas, TX @ American Airlines Center [discussion]
25 Houston, TX @ Toyota Center [discussion]
26 Houston, TX @ Toyota Center [discussion]
28 Tampa, FL @ St. Pete Times Forum [discussion]
29 Miami, FL @ American Airlines Arena [discussion]
JULY 2012
2 Atlanta, GA @ Philips Arena [discussion]
3 Charlotte, NC @ Time Warner Cable Arena [discussion]
5 Philadelphia, PA @ Wells Fargo Center [discussion]
6 Philadelphia, PA @ Wells Fargo Center [discussion]
8 Washington, DC @ Verizon Center [discussion]
9 Washington, DC @ Verizon Center [discussion]
23 Toronto, ON @ Air Canada Centre [discussion]
24 Toronto, ON @ Air Canada Centre [discussion]
26 Montreal, QC @ Bell Centre [discussion]
27 Montreal, QC @ Bell Centre [discussion]
29 Boston, MA @ TD Garden [discussion]
30 Boston, MA @ TD Garden [discussion]
AUGUST 2012
1 Auburn Hills, MI @ Palace of Auburn Hills [discussion]
3 East Rutherford, NJ @ Izod Center [discussion]
4 East Rutherford, NJ @ Izod Center [discussion]
7 Chicago, IL @ United Center [discussion]
8 Chicago, IL @ United Center [discussion]
10 St. Paul, MN @ Xcel Energy Center [discussion]
11 St. Paul, MN @ Xcel Energy Center [discussion]
28 Copenhagen, Denmark @ Parken Stadium [discussion]
30 Stockholm, Sweden @ Olympic Stadium [discussion]
SEPTEMBER 2012
2 Paris, France @ Stade de France [discussion]
4 Cologne, Germany @ Rheinenergie Stadium [discussion]
6 The Hague, Netherlands @ Malieveld [discussion]
7 Los Angeles, US @ Shrine Auditorium (Stand Up To Cancer) [discussion] [NEW!]
9 London, UK @ Paralympics Closing Ceremony [discussion]
12 Munich, Germany @ Olympiastadion [discussion]
14 Leipzig, Germany @ Red Bull Stadium [discussion]
16 Prague, Czech Republic @ Slavia Eden Stadium [discussion]
19 Warsaw, Poland @ National Stadium [discussion]
22 Hannover, Germany @ AWD Arena [discussion]
NOVEMBER 2012
10 Auckland, New Zealand @ Mt Smart Stadium [discussion]
13 Melbourne, Australia @ Etihad Stadium [discussion]
17 Sydney, Australia @ Allianz Stadium [discussion]
18 Sydney, Australia @ Allianz Stadium [discussion] [NEW!]
21 Brisbane, Australia @ Suncorp Stadium [discussion]
Read also: European Stadium Tour announced! (general discussion thread for the Europe tour)
Read also: North America Tour announced! (general discussion thread for the US/Canada tour)
Read also: 2012: Live Appearances - Easy Thread Finder (last updated - 12th January 2012)
Read also: 2012 tour date rumours (please post dates for ALL countries in here)
Kit yourself up for the forthcoming MX tour and get spotted with Coldplaying's new range of merchandise! [click on the items for the full shop]
The new range of Coldplaying merchanise (unofficial of course to the official shop) has hit our stores, with our biggest range of goods so far. Prices are as low as they can be for a Cafepress shop so more people will be able to afford them. We don't take any profits for the sale of the merchandise as a result. Take a browse in one of the online stores nearest to you: UK | US | Canada | Australia | European (shipping is worldwide, but you can choose what currency to pay in) - simply alter the country dropdown menu at the top of the shop page. [thanks to TracieMorgan and zzz]
Recommended Comments
There are no comments to display.