EMI showcases iconic vinyl artwork with Art Vinyl
EMI Music UK today announced a deal with innovative designer frame manufacturer Art Vinyl to sell vinyl copies of a selection of its classic albums presented in a special ‘frame plus vinyl’ package.
Creating a value around the visual aspect of album artwork, the deal extends the concept of record sleeves as art in their own right. Classic albums from the likes of Pink Floyd, Coldplay, the Rolling Stones, David Bowie, Gorillaz and Blur are available to purchase now, just in time for Christmas.
Giles Harris, Head of Music and Brands, EMI Music UK, comments: “These incredible album covers have become works of art in their own right and deserve to be displayed as such.”
Art Vinyl’s patent pending framing solution for 12” vinyl includes a unique pivot mechanism to allow easy access to the album inside – hence the product tagline ‘Play and Display’.
Art Vinyl founder Andrew Heeps said: “EMI has some of greatest music and visual assets in the record industry. We are delighted to be working with them to create a premium gift package for the Christmas market.”
Coldplay - A Rush of Blood To The Head
This indie rock album has become iconic amongst a new generation of what has traditionally been ‘non vinyl record buying’ music fans. For fans of the band however, this is a great opportunity to celebrate a modern classic with art and music that over time will become a new generations Abbey Road.
To start your voyage of discovery into album cover art or give this unique gift, this Play & Display White Flip Frame plus vinyl is available for £39
About Art Vinyl
Art Vinyl is a London start-up whose innovative 12” vinyl framing solution is leading a reappraisal of the visual and emotional power of the record sleeve.
Art Vinyl has mounted a series of exhibitions at its gallery in the East End’s Broadway Market highlighting the work of independent labels such as Domino, Kent and Greensleeves.
In doing so it has tapped into a growing public affection for sleeve art which goes beyond nostalgia and into the new vinyl culture.
For labels Art Vinyl offers the increasingly unusual possibility for premium pricing of music.
For the music fan Art Vinyl offers the opportunity to showcase the music – and the record sleeves – they love.
For further information on Art Vinyl, please visit: www.artvinyl.com.
The Art Vinyl Gallery Shop
The Art Vinyl Gallery is a unique exhibition space dedicated to vinyl cover art. Art Vinyl Exhibitions change every two weeks as do our curators.
Situated in East London’s Broadway Market, The Art Vinyl Gallery is worth a visit during the week or on Saturday market days when your visit will include DJ’s relevant to the current Exhibitions.
Source: http://www.artvinyl.com/
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