The Orchard, the world's leading distributor and marketer of independent music, and Amp'd Mobile, the first mobile entertainment company created to bring next-gen broadband wireless services for youth and young adults, today announced at CTIA a new partnership where The Orchard will provide music and video from its 800,000-track catalogue-the largest in the world-to Amp'd Mobile's U.S. consumers. The Orchard is the first major independent distributor to provide content to Amp'd Mobile.

 

Amp'd U.S. subscribers will have access to mastertones, tones, and full track downloads (with dual delivery to phone and PC) from The Orchard's global music catalogue. In addition, The Orchard is making portions of its video catalogue available to Amp'd users. This will mark the first time most of these videos-including classic 3 Stooges footage, scenes from The Toxic Avenger and other cult classic films, and music videos from breaking acts like The Hold Steady and Ted Leo-are available for mobile devices in the United States.

 

The Orchard will provide Amp'd Mobile the best independent music from around the world, including landmark indie rock and punk from SST (Black Flag, Minutemen) and Lookout! Records (The Donnas, Ted Leo), classic hip-hop from Delicious Vinyl (Tone Loc, Young MC) and Nature Sounds (MF Doom), and much more. The Orchard catalogue also includes music from multi-platinum acts such as Green Day, Coldplay, and Ray Charles from their early years, before they were signed to major labels, and breaking bands like The Hold Steady and Art Brut. Overall, The Orchard's catalogue encompasses music from thousands of record labels spanning 73 countries and every music genre.

 

"The Orchard has the largest and greatest collection of independent music," said Larry Mattera, Senior VP of Music for Amp'd Mobile. "For our subscribers seeking entertainment content outside of the mainstream-be it music, voice, or video-The Orchard offers unparalleled choice. We are pleased that our partnership with The Orchard has enabled us to diversify our entertainment offering."

 

"Amp'd understands the diverse broadband wireless content that young people want and how to deliver it," said Greg Scholl, chief executive of The Orchard and managing director of Dimensional Associates, the company that owns The Orchard, eMusic and Dimensional Music Publishing. "We're excited to be the first independent distributor selected to partner with Amp'd."

 

Source: The Orchard

Does this mean we get to hear ringtones for songs like oh lets say...Ode To Deoderant?

 

That would be really cool.