EMI is latest to cash in on e-shoppers who like to use hard currency

EMI MusicUK has signed a deal with Ukash to accept cash as an online payment option when buying merchandise on its artist websites.

Ukash, the UK-based company that introduced cash payments to global online transactions, can now be used to buy a wide range of merchandise from CDs and books to posters and T-shirts, featuring EMI artists such as Coldplay, Gorillaz, Queen, Paul McCartney, Kylie and The Chemical Brothers.

Ukash is building up strong partnerships online with several lifestyle, gaming and communications websites including Ladbrokes, Entropia Universe, Habbo Hotel, Skype, Raw Urban Talent, SpeedDater, CD Wow, ringKerching, gossiptel and Friday-ad, with Roma Victor coming soon.

David Gould, Commercial Manager, Digital Media at EMI Music UK, comments: “Ukash gives us a unique opportunity to reach a massive untapped market roughly a third of UK consumers are reluctant to use credit cards in online transactions as they are concerned about fraud, and there are millions of consumers who have no option but to use cash exclusively for all purchases, as they are without the facility of a bank account.”

Justin Lunny, Director of Sales at Ukash says: “We’re really delighted to have the confidence of such a big music label in the scope for cash payments, and the EMI relationship is a great kick start to Ukash’s move into all areas of online music.”

Source: http://www.creativematch.co.uk