The outrageously politically incorrect adverts from the time equality forgot

 

Last updated at 14:47pm on 28th November 2007 Comments (21)

In a politically correct age, they seem like outrageous anachronisms.

And there is no doubt these adverts - many taken from the first half of the last century - reveal just how much women used to be caricatured as downtrodden housewives or hair-brained office girls.

 

Now, a new book - You Mean A Woman Can Open It?: The Woman's Place In The Classic Age Of Advertising - brings together images which would surely cause a howl of protest if they were released today.

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1961: When you can't wait for your dinner, give her a Kenwood Chef food mixer and let her have some fun preparing your favourite dish

 

1970: Your wife won't be able to stall the car or grind the gears - and there's even one pedal fewer to confuse her with the Mini Automatic

 

1952: Is your coffee pressure packed for extra freshness? If hubby can tell you're not making Chase & Sanborn coffee for him, well, you've been warned...

 

1946: Women are seen as indecisive, trying to squeeze into something too small, worried someone else is wearing the same dress and then taking it back to the shop. Men need only one look at the Pacific label to know it suits you, sir

 

1953: You don't need a knife, a bottle opener or even your husband to unscrew the cap of this bottle - just a little twist of the Alcoa HyTop Closure, made of pure aluminium, and that ketchup is ready to pour

 

1930s: You do all the houshold chores - and still look fresher every day, darling. What's your secret? A bowl of Kellogg's PEP vitamin cereal for breakfast, naturally

 

1921: If you can answer YES to the question, you are obviously using pure mild Palmolive soap that will leave your skin radiant

 

1953: Husband furious because you've missed the post? The Pitney-Bowes Postage Meter prints the stamp and seals the envelope all in one go.

Haha! They are hilarious! Ahhh, the life of a housewife:P

Haha! They are hilarious! Ahhh, the life of a housewife:P

 

You want to be one??:P