I was just wondering--since Coldplay are a British band, why did they choose to spell it "Life in Technicolor" rather than "Life in Technicolour"? I'm American so I'm not super familiar with British spelling rules, but is it common to use color/colour interchangebly in British English?

I was just wondering--since Coldplay are a British band, why did they choose to spell it "Life in Technicolor" rather than "Life in Technicolour"? I'm American so I'm not super familiar with British spelling rules, but is it common to use color/colour interchangebly in British English?

 

Coldplay use the American spelling because "Technicolor" is a trademark, so they ignore the British spelling. We never spell it "color". I wonder why the U got dropped? Usually American spelling is more accurate than British in terms of pronunciation but not here. Strange.

Yes, like it has been said already it is a trademark, and it was a company from the US who registered it, so therefore the American spelling.

 

Wikipedia is quite useful for this:

http://en.wikipedia.org/wiki/Technicolor