I've been through this twice, and let me tell you, it is very VERY exciting. The first time was in Washington DC on July 9th, and I was with three friends in seats way up behind the stage (Verizon Center - section 424). We had no clue upgrades even existed so we didn't make shirts and didn't even get there extremely early. I think we got inside the arena around 6:30-6:40, bought some shirts at the merch table near our section, then chilled till the openers came on. After the first opener (Wolf Gang), I noticed a man dressed in black standing near the entrance to our section. I could tell he worked for Coldplay, but I was just thinking he was checking out the equipment from behind the stage to see if everything worked properly. A few minutes later he just walked up to us (we were seated in row H on the aisle) and started asking us how much we loved Coldplay, etc. Being overly ecstatic but still not knowing why this guy was up here, I started talking about how I saw Coldplay the day before from the floor seats that I had purchased, and I even got to touch Chris' hand at the B stage. One of my friends looked semi-disinterested at what was going on while my other two friends who live and breathe Coldplay were looking and acting really excited to be there. I guess he seemed turned off, because he said "I was going to give you front row seats but you don't seem like big fans" and my head just about blew off. He walked away, out into the concourse, and I knew we couldn't pass this moment up so my friend and I chased him down and pleaded for the upgrade. He said no again, so I said "here just take my two friends who are so so excited to be here, I saw it yesterday from the floor so I don't need to be down there again" and he finally gave in and took them down. Turns out his name is Brad and he's one of Coldplay's production managers. I've seen him in one of Roadie 42's pictures about all the pianos that showed up for the London show, and one of Oxfam's pictures from their blog. So right before Coldplay hit the C stage, my friends decided to switch tickets with us so that we could see the last few songs from the first row. Absolutely blew my mind! I noticed that a majority of the people around us were young girls, but a few guys here and there (me included!). So I don't think it matters if you are a guy or a girl, just as long as you have really bad seats, look very very excited, make a shirt or a poster, and get there really early.
Fast forward to July 30th in Boston. The same friend who got the upgrade in DC is from the Boston area, and I just happened to be visiting him that week, so we decided what the heck let's go see Coldplay and try our luck at an upgrade! We bought seats in 322, which was once again behind the stage, and in the last row on the aisle. This time though, we wanted to prepare ourselves. Since we knew about the upgrades, what the roadies looked like, and generally how to get one, we were going all out for it. We bought black tshirts and fabric painting supplies at Michael's (may I recommend Glow-in-the-dark dimensional paints as well as the soft fabric paints) and made our own shirts. I found the Mylo Xyloto font online to make stencils with. It's called "EVERY TRUETYPE IS A WISEFONT" and even includes all the little symbols like the butterfly, spiral, and the radio transmission tower! So make stencils using the letters and symbols on cardstock paper, print them out, and have FUN! On the front of my shirt I wrote "HAPPY B-DAY WILL!" and on the back "WE'LL BE GLOWING IN THE DARK" with the glow in the dark paint (how fitting). You can see them here in a picture taken by Oxfam on their twitter: http://twitpic.com/ado0mb anyways, we got to TD Garden very early and were in line when the doors opened. Up we went from the train station into the area where they scanned tickets. Got my pink xyloband, and up we went again onto the main concourse level to find the escalators to the upper level. We were the first ones up there. Lo and behold, not 10 seconds after leaving that escalator, we plow directly into Brad and his roadie buddy Adam. They see our shirts, come up to us, and say "wow you guys must be huge Coldplay fans!!" Apparently they didn't recognize us AT ALL. They asked us when we bought our tickets, we told them July 12th, and Brad said "why so late?" We said we saw them in another city, and just had to go again so we bought tickets right after that show. Brad said, "which city?" We said DC. He said "wow, you traveled all the way up here. Where are your seats?" We told him upper level behind the stage. He said "come with me" and led us right out onto the 100 level seats right by the stage. He pointed down and said "if I gave you a choice, would you rather sit in the seats behind the stage, or wayyy down there by the stage in the front row?" WE LOST IT. The rest was a blur, I forget what we said to each other, but we exchanged tickets as they give the Oxfam volunteers our old tickets so they can watch the show. He said he'd stop by later to chat, which he did as promised when 99 Problems came on and the show was about to start. What an incredible, once in a lifetime experience! We never even made it to our original seats before being stopped!
So to recap, here's some tips.
- seats in the 300/400 (highest level) are absolutely required. they walk around and stop in some random section entrances to scope things out. if you get impatient, walk around up there.
- buy bright colored or black tshirts from a dollar store/thrift store/heck even Michael's arts and crafts
- get Tulip dimensional fabric paint from Michael's or JoAnn Fabrics to outline letters and symbols, and 'soft' paint to fill things in with color. They sell neon and glow in the dark colors, so be sure to get those. They REALLY stand out.
- get cardstock paper to print the MX letters and symbols out on, using the "Every Truetype is a Wisefont" font (just google it and install it on your PC)
- have fun making your shirts! personalize it any way you want but be bold and make sure it stands out!
- make a poster with some song lyrics on it. be creative and unique!
- get to the venue by 5:30 and get in line. you'll be noticed if you're the first ones in there.
- bring a little portable speaker to plug into your iPod or smartphone to rock out with Coldplay while in line and while sitting in your seats. act excited, get pumped, because no matter where you end up sitting you'll have the greatest concert experience of your life, I promise.
I did notice quite a few people around us on the floor in Boston didn't even make their own shirts, which kind of surprised me. But make your outfits creative and personalized. They will take notice, and I believe if you follow these tips, your chances at getting upgraded will go WAY up.
HAVE A BLAST!!!!! :) :) :)
Oh, and Brad, if you ever read this.. I think it's amazing how the band and the production team upgrades diehard fans. You made my life by doing that. Keep it up!!!