Crisp munching children 'consume five litres of cooking oil'

 

 

 

 

 

Eating one packet of crisps a day is the equivalent of "drinking" almost five litres of cooking oil every year, the British Heart Foundation (BHF) has revealed.

The findings will shock the parents of half the UK's children who admit to consuming at least one packet of crisps every day.

The figures have been released as the BHF launches the second phase of its Food4Thought campaign today, ahead of World Heart Day this Sunday.

Food4Thought aims to expose the amounts of hidden salt, fat and sugar that lurk within many common snacks, takeaways and ready meals.

A shocking new advertising campaign will feature a young girl drinking from a bottle of cooking oil, with the caption "What goes into crisps goes into you".

Around 2,500 schools across the UK will also be sent teaching resources in the shape of over-sized burger boxes, in a bid to make children more aware of the potential damage that certain foods can do to their hearts.

Professor Peter Weissberg, BHF Medical Director, said: "The BHF believes having a daily dose of such a high-fat, nutritionally poor product is a threat to children's long-term health.

"Daily unhealthy snacking is a worrying habit. Rising rates of childhood obesity and cases of type 2 diabetes paint a particularly grim picture for the future.

"The BHF wants to expose the truth lurking within these foods and to help children and parents make healthier choices."

The Food4Thought campaign has attracted support from celebrities like the pop group Sugababes, actress Fay Ripley and Premiership footballers Anton Ferdinand and Theo Walcott.

A recent BHF survey of 8-15 year olds revealed that one in five children munch their way through at least two packets of crisps per day - the equivalent of nine litres of cooking oil a year.

Kids DO eat too many crisps these days. I used to have a mate at school, who used to have crisps and a chocolate bar for breakfast :sick:

Kids DO eat too many crisps these days. I used to have a mate at school' date=' who used to have crisps and a chocolate bar for breakfast :sick:[/quote']

 

Yuk! What happened to him??:stunned:

As far as i know he's working for the inland revenue :worried:

As far as i know he's working for the inland revenue :worried:

 

Is that what happens after you keep stuffing your face full of crisps and chocolate??:stunned:

If that isn't a deterrent, I don't know what is!!:P