Junk food ad crackdown announced

Junk food advertising during programmes targeted at under-16s is to be banned, regulators have announced.

Ofcom said the banned foods include any that are high in fat, salt and sugar.

The organisation had spent 12 weeks consulting on options which would tighten the rules on the timing and content of adverts.

But the measure does not go as far as health campaigners - who were calling for a total ban before the 9pm watershed - wanted.

http://news.bbc.co.uk/1/hi/health/6154600.stm