November 10, 200619 yr Advertising ban on junk foods to cut childhood obesity Last updated at 09:36am on 10th November 2006 Ban: The clampdown could prohibit specific products on TV before an evening watershed yet to be set. Major restrictions on advertising junk food to children on TV are to be imposed. Regulator Ofcom said the "case had been made" against targeting children and it was just a matter of how severe the new rules will be. Commercials during day-time programmes watched by preschool and primary school pupils could be banned, as would promotions aimed at children under 10. Nutritional claims must not mislead and excessive consumption must not be encouraged. An Ofcom spokesman said its board was due to meet on Tuesday, with a decision expected soon after. "Our board will significantly reduce food and drink advertising to children on TV," he said. "That is a given." It follows research which found that the adverts have a "modest direct effect" and "larger indirect effect" on the eating habits of children. The move will be a boost to the Government's anti-obesity policy but there was a warning today that it could hit companies lined up to sponsor t he London Olympics. The clampdown could prohibit specific products from TV before an evening watershed yet to be set. Other options include a total ban on food and drink or a limit to the volume of adverts for these items that can be shown during the day. It is expected that, under the new rules, ads must avoid anything likely to encourage poor nutritional habits or an unhealthy lifestyle in children, and do nothing to encourage children to buy — or encourage others to buy — the foods. A report in The Grocer magazine tomorrow warns the restrictions could have a "serious impact" on multi-million pound contracts signed by companies such as McDonald's and Coca-Cola to advertise at the London Games. These firms are among the toptier sponsors signed up by the International Olympic Committee for a number of Games, and are expected to provide £530million to help stage the 2012 event. Christopher Graham, director general of the Advertising Standards Authority, said: "We are demonising companies' advertising then picking their pockets for the Olympics." Andrew Brown, chairman of the Committee of Advertising Practice, said the situation would be worse if Ofcom imposed a ban up to 9pm. John Whittingdale, Tory chairman of the Commons culture select committee, said he planned to quiz Culture Secretary Tessa Jowell on the restrictions. He said: "We at least need to be aware of the implications of restricting advertising."
November 10, 200619 yr Less advertising = The rise and rise of ITV Play. Although it's a good show to watch when your bored late at night with mates as you try to guess the answers, but it's very boring.
November 10, 200619 yr Author Less advertising = The rise and rise of ITV Play. Although it's a good show to watch when your bored late at night with mates as you try to guess the answers, but it's very boring. And the questions are an absolute joke!! Even Dubya could answer them!!:rolleyes:
November 11, 200619 yr Although that "Make Your Play" show gets you thinking at what the phrases could be. Although some of the answers people phone up are idiotic.
November 11, 200619 yr Author Although that "Make Your Play" show gets you thinking at what the phrases could be. Although some of the answers people phone up are idiotic. Anyone who's stupid enough to take part is idiotic!!:P
November 11, 200619 yr And the questions are an absolute joke!! Even Dubya could answer them!!:rolleyes: The real question is could you answer them? I doubt it
November 11, 200619 yr Author The real question is could you answer them? I doubt it Sounds like you're rumour-mongering to me! Tut tut!!:rolleyes:
November 11, 200619 yr Sounds like you're rumour-mongering to me! Tut tut!!:rolleyes: Is that the best you got?:laugh3:
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