Unanimous disappointment from fans as Coldplay bassist and Applied Art Forms creative director, Guy Berryman, shows off his newly acquired 'Bored Yacht Club' NFT on Twitter.
As NFT's have gained popularity, many have expressed their distaste towards them. However, it hasn't stopped celebrities from investing in these environmentally unfriendly 'Non-fungible tokens'.
Guy Berryman is among the latest in a slew of celebs that have received backlash for their purchase and Coldplay fans are not holding back.
While many are joking about being able to "right click and save" the NFT, others aren't as forgiving of Berryman's decision to dabble in the Ethereum blockchain.
hello sir are you aware of the horrifying impact of NFTs on the environment and aren't you concerned this sends a mixed signal when the band you're playing for is currently trying very hard to limit the carbon footprint of its upcoming tour— Coeurli 🥖🍓 (@Coeurli) February 19, 2022
I love you a lot and all that you do, but NFTs are very damaging to the climate and I dont thing this connects with the amazing work you've done in the past years.— Frank 🚀 (@FrankSchepers24) February 19, 2022
It isnt very well known yet that its damaging, but I would recommend reading into
Hope you have a nice day!
Your band has been very concerned about climate crisis and the carbon footprints of the tour impact, they've been for the last years. Supporting this kind of stuff is just so hypocrite, we really can't find any explanation to this— Mar🐙🪐 (@LoverinjapanMar) February 19, 2022
You realise you’re in a band that talks about saving the earth while you bought something that is destroying it and worth nothing. I hope you see how disappointed your fans are.— Jamie 🤠 (@chrisphant) February 19, 2022
How many times do I have to jump up and down on the kinetic floors to offset the carbon from Guy’s N/F/Ts??? @coldplay— Clare 🏴 (@claremartin__) February 19, 2022
Long-time Coldplay collaborator Brian Eno has expressed his scepticism towards cryptocurrency - NFT's in particular.
“NFTs seem to me just a way for artists to get a little piece of the action from global capitalism, our own cute little version of financialization,” Eno tells 'Crypto Syllabus' “How sweet — now artists can become little capitalist assholes as well.”
According to carbon.fyi, it is estimated that Guy is responsible for approximately 354 kilograms of CO₂ emissions throughout his foray into NFT's. Berryman's latest purchase is estimated to have cost upwards of $200,000, leading fans to discover previous purchases through his profile on OpenSea.
Coldplay are currently gearing up for a massive world tour to accompany their ninth studio album 'Music of The Spheres'. With the announcement of the tour, the band pledged to make it as environmentally friendly as possible.
"We're very conscious that the planet is facing a climate crisis. So we've spent the past two years consulting with environmental experts to make this tour as sustainable as possible" Coldplay said in a tweet.
Guy's unnecessary carbon contributions not only encourage others to do the same but also completely goes against the band's mantra towards climate change.