I'm doing a report on how a company would culture-sensitise its staff when marketing a product in Latvia. Does anyone from Latvia, or near there, (or anyone who has been) know anything about DOs and DON'Ts with regards to advertising; what is acceptable, what isn't, that kind of thing. Thanks so much if anyone can help!

you get just the best assignments, don't you?

Do put naked ladies on the product label

 

Don't put naked men on the product label

 

Do listen to someone who knows stuff

 

Don't listen to Dave who doesn't know anything

I can ask some Latvians about that if you want. :)

I only know Lithuanians! Although, they're all Balkan states. Hmm... Let's see - here's a carton of Sea Buckthorn Nectar in front of me (sorry, no digital camera yet.). Looks just like the things you see on American orange juice cartons! (but sea berries instead of oranges) What are you trying to market to them, anyhow?

In all truth, Dave says no naked people on the images, but sex always sells ;-] What's considered OK and what's not, that's the question. And, if you're marketing to children, young adults, married people, seniors, etc. makes a big difference. Target audience??

What I'm afraid works well is what Madison Avenue cooks up - which makes things too homogenized and over-stimulated just about everywhere, not to mention destroys a lot of local culture and unique foods, etc. - often healthier stuff gets shoved aside, since it's easy to get people hooked on sugar, fat, sexy stuff, etc. etc. Hmm.. I'm a radical on this whole area - I had better not say too much! LOL!

Mmm, one of our previous Majors was of Latvian ancestry... and I guess they tend to pull off their pants and show their asses in Public right? or wait... wasn't him Lithuanian? i am not very sure now. :uneasy:

I can ask some Latvians about that if you want. :)

That would be great thanks Nina :)

That would be great thanks Nina :)

No probs! You'll have to wait a bit, though. I don't have skype on this pc, and those people aren't my friends on facebook, so i can't contact them atm. :(