Hi, everyone. I've been a part of the forum since sometime in the Viva days, but I've posted far less frequently over the past few years. Please forgive the length of my post, which I guess will fairly well make up for my lack of posting. (haha)
To somewhat echo what others have said, perhaps it's a bit reactionary to start jumping to conclusions concerning the full nature of what "Los Unidades" really is about this early on. What we have now is one collaboration between them and Pharrell, and in a few days, we'll get the other two tracks. All of this is part of a collaborative EP made for the sake of Global Citizen and its causes. To assume any more at this point seems, at least to me, to be a bit hasty. It might be worth considering the following:
1. IF "Los Unidades" is, indeed, an anagram of "Unsold Ideas", it doesn't make sense to discredit that possibility based solely upon a few contributions to a collaborative EP and an overall lacking of "big picture" information (more on the notion of unsold ideas in my second thought). The band's decision to create a "new" band and make contributions to a collaborative EP before even putting out their own personal EP or LP seems odd, but due to the timing of both the Global Citizen's festival and the release of the Butterfly Package, perhaps it couldn't be avoided. It creates more confusion for us, but I can't help but think that they intend to make things much more clear for us in the coming weeks/months.
2. To dive deeper into a thought from my first point, the sheer lack of information at the present should be enough to warrant our patience. Outside of what we know with the upcoming EP, all that we have is a highly stylized photo of the boys from the Ghost Stories era being used as their band photo and evidence of certain unreleased Coldplay songs being registered under the new band name. Beyond this, we're left in the dark. Just because the one song we've heard from the EP is very poppy and the EP itself is collaboration-heavy, that doesn't necessarily indicate that "Los Unidades" was created simply to be a creative outlet for Chris' pop interest. To me, at least, it makes more sense to say that Coldplay has old material they want to release, but none of it is suitable for a Coldplay release--it's too "out there" or too different to suit how Coldplay ultimately defines itself. So, they ultimately decided it will be better to release it as a different band with different rules. This can give them more creative freedom to include elements they wouldn't feel comfortable adding to Coldplay releases, or else will allow older songs they've written to exist in the way they were meant to exist without having to be changed to comply to the band's rules for album releases (which can act to hinder the full potential of a track).
3. If all else fails, assuming that this is an excuse for Chris to explore his pop interests more, perhaps we can be grateful that he's getting it out of his system through Los Unidades instead of through proper Coldplay releases.
The burden is ultimately on us to be patient and wait for whatever it is the band is aiming to achieve. Whether or not we enjoy the upcoming EP, I don't think it is worth letting it worry us this early on. Until we see if they are actually going to release non-collaborative material, or if this is just a means for them to work with other artists for charity and create music more in line with their collaborators' genres (allowing Chris a considerable degree of creative control and input), we would probably do well to hold tight and not get too worked up over a future of which we've only been allowed a mere glimpse. I'm hopeful for whatever lies ahead, and even if it doesn't turn out as well as many of us would prefer, we still have future (true) Coldplay releases waiting for us a couple of years down the road. I can't wait to see what lies ahead!