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Mylo Xyloto for $0.25


Tash

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For a limited time, Amazon.com is offering an MP3 download of Coldplay's Mylo Xyloto album for only 25 cents.

 

25iuasw.jpg

 

[ame=http://www.amazon.com/Mylo-Xyloto/dp/B005XOPEOU/ref=sr_shvl_album_1?ie=UTF8&qid=1331318335&sr=301-1]link[/ame]

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Considering that this lasted only 1 day, it was not a move out of desperation but of genuine Coldplay niceness. :thinking:

 

Considering that this lasted only 1 day, I'd say it was more an unintentional mistake, not a move of any kind :lol:

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It wasn't a mistake.

 

The price drop is the latest play in the digital-music price wars. Just two days ago (March 6), the Google Play marketplace launched, consolidating the recently launched Google Music with digital books, games, movies, and apps. While Google Music was offering recently released titles for discounted prices, the store has implemented a daily 25 cent album deal called the "25¢ Play of the Day" that will continue for the next four days. Next Tuesday will see if the daily deal continues on past their inaugural week. Today's offering is the Coldplay record.

 

AmazonMP3 soon followed suit. The company already has its MP3 Daily Deal, which puts a release typically below the $5 mark as well dozens of monthly $5 albums. With the price cut, the online retail giant's digital store is seeing huge jumps from the marked-down releases with the sales of "Mylo Xyloto" up 7,400% (according to the Amazon Movers & Shakers chart) putting it at the top of their MP3 Albums: Top Paid best sellers chart. Two 25 cent versions of "We Own The Night" were in the No. 2 and No. 3 spot at press time.

 

On Thursday, the Huffington Post reported on the price cuts between the two companies, but with a focus on ebooks, calling it a "price war" as Amazon has been quietly matching the discounted books by Google. This would appear the case as today's Google Play deal, "Mylo Xyloto," is now $0.25 on Play with the Lady Antebellum record is once again $10.49. The site talked to Founder & CEO of The Idea Logical Company, Mike Shatzkin, who said Amazon would not want any company to threaten their low price provider mindset.

 

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It's back up to $9.49 now. Still cheap I think. Which album is $0.25 now?

Oh, [ame=http://www.amazon.com/Greatest-Hits-Explicit/dp/B000YMJA7I/ref=sr_1_4?ie=UTF8&s=dmusic&qid=1331539484&sr=1-4]Guns 'n Roses[/ame] :(

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