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Mood Media Provides Custom Music (Coldplay) to Royal Caribean "Smart Ships"


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[h=1]Mood Media provides custom music to cruise industry’s first ‘smart ships’, courtesy of Royal Caribbean[/h]http://www.retailtimes.co.uk/mood-media-provides-custom-music-to-cruise-industrys-first-smart-ships-courtesy-of-royal-caribbean/


Mood Media Corporation, a world leader in experience design, is pleased to announce the extension of its partnership with Royal Caribbean International for their new Quantum Class ships. With these ships, known as Quantum of the Seas and Anthem of the Seas, Royal Caribbean said it ensured no detail was overlooked, as it strategically balanced technology and engagement to offer an enhanced overall experience demanded by a new era of vacationers. Mood is the sole provider for all the on-board, overhead music for this truly special project.


The team behind this ship invites everyone to experience its impressive feat – including 18 decks complete with 2,090 staterooms that house up to 4,180 guests. Cruisers on board Quantum will find smart-tech features such as wristband technology to simplify stateroom access and purchases; unprecedented Internet bandwidth (in fact, more than all other cruise ships in the world, combined); and advanced engine technology below deck so that the ship generates lower emissions.

“Royal Caribbean ascended above its competitors within the tourism industry because they value the importance of creating a holistic cruise experience that truly touches all sensory touch points for their loyal guests. They certainly took that mindset to another level with the new Quantum Class, and it’s a very exciting time for them,” said Ken Eissing, president of Mood Media – North America.

“After years of experience working with Mood Media as a music provider to our fleet, we knew we were placing our ship in good hands. The team was a key contributor in achieving the big picture experience we envisioned for our 21st century patrons,” said Nick Weir, vice president of Entertainment – Royal Caribbean International.

Mood has provided the sound for Royal Caribbean ships in 220 distinct zones of music across 12 ships since 2007. In creating Royal Caribbean’s on-board sound, music designers carefully capture the global, exploratory nature of the company and its guests by blending traditional classics and contemporary favorites with hand-picked Italian, Spanish, French, English and Asian selections.

Additionally, Mood now provides music to the smart ship via 14 players covering 28 zones (gym, spa, smaller themed restaurants and larger dining halls, café, casino, pool deck, discotheque and more). One featured program is the highly customized RCC playlist, “Royal Caribbean Core.” The music straddles the line between familiar mainstream pop and hip indie pop to convey exhilaration and adventure. The tracks feature “seize-the-day” lyrics and a feeling of momentum from artists like Fitz and the Tantrums, U2 and Coldplay.

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