Facebook ♥ Coldplay? New Ad Launch Makes It Look That Way

Jim Edwards | 9 hours ago | 236 |

 

Facebook used Coldplay's Page to tout its new Timeline-oriented update to Pages.

 

Coldplay isn't one of CEO Mark Zuckerberg's favorite bands, if his fan page is any guide. So it's a mystery why this group was chosen to illustrate the new product.

 

Coldplay is, of course, hugely popular with marketers and ad agencies—its catchy, earnest, important-sounding but inoffensive ditties have scored many a commercial, most recently for Chipotle.

 

Facebook chose nine other brands as examples of how the new Pages can be good for advertisers. Those brands are: Chevrolet Volt, The Amazing Spider-Man, Verizon Wireless, Nike, Chevy Sonic, The Vow, Burberry, Starbucks and American Express.

 

Read more: http://www.businessinsider.com/facebook--coldplay-new-ad-launch-makes-it-look-that-way-2012-2#ixzz1nqFhXvFh

The nonsense that passes for news these days...

Loads of other pages have the timeline, not just them

augh

Those brands are: Chevrolet Volt, The Amazing Spider-Man, Verizon Wireless, Nike, Chevy Sonic, The Vow, Burberry, Starbucks and American Express.

 

Why is everyone having such bizarre first posts recently?

 

This guy's first post is copying and pasting a sentence written by Coldplaymom.

 

Some other guy's first post was telling everyone the barometer readings from Romania.

Loads of other pages have the timeline, not just them

 

Right, but the point of the article is that it's Coldplay's that was chosen.:)

 

And this from Coldplay's facebook

 

We're very pleased to be one of the launch pages for Facebook's snazzy new Timeline feature - http://www.facebook.com/coldplay

 

And Coldplay tweet

 

We're one of the launch pages for Facebook's snazzy new Timeline feature - check it out at http://www.facebook.com/coldplay now. A

 

So obviously they are pleased they were chosen and consider it news to share with fans.

Why is everyone having such bizarre first posts recently?

 

This guy's first post is copying and pasting a sentence written by Coldplaymom.

 

Some other guy's first post was telling everyone the barometer readings from Romania.

 

A lot of spambots here lately :bomb:

Right, but the point of the article is that it's Coldplay's that was chosen.:)

 

And this from Coldplay's facebook

 

We're very pleased to be one of the launch pages for Facebook's snazzy new Timeline feature - http://www.facebook.com/coldplay

 

And Coldplay tweet

 

We're one of the launch pages for Facebook's snazzy new Timeline feature - check it out at http://www.facebook.com/coldplay now. A

 

So obviously they are pleased they were chosen and consider it news to share with fans.

 

As would anyone who was sponsored in an ad...

As would anyone who was sponsored in an ad...

 

Yup! Free publicity.

it was not only Coldplay... Florence welch tweeted something like that;

 

florence welch ‏ @flo_tweet

Flo has today launched a new Facebook Page with a personal message for you all - facebook.com/florenceandthe… (FloHQ)

 

and she tweeted almost at the same time with Coldplay.

I saw a few bands with it today, Judas Priest being one of them

Timeline looks good for Coldplay.