WORLD TRADE CENTER: MOST PIMP MOVIE OF THE SUMMER

 

Making a movie about 9/11 presents many challenges. There’s the need to remain faithful to the events and the people who died. There’s the need to be respectful to the survivors and the families while creating a compelling film. And that’s just what goes into the writing and filming of the movie – then you have to sell it.

 

United 93 managed to be the first 9/11 movie out the gate, and so there was a certain amount of natural buzz surrounding it. Editorialists wanted to write about whether or not it was too soon, and TV pundits wanted to talk about it. The film also had the advantage of being relatively cheap – Universal didn’t need to push the film too heavily to make its money back, which it did. But World Trade Center costs four times what United 93 did, and it’s a more mainstream film, the kind of movie that’s all about the ‘feel good.’ Paramount’s been promoting the film heavily in terms of advertising and media, and they’re trying all sorts of tactics to increase the movie’s visibility.

 

One of these tactics is appealing to teens and giving the film, as so many films have these days, a MySpace page. Yes, you can friend World Trade Center. Yes, you can have World Trade Center in your Top 8 right next to that 17 year old girl in her underwear. It’s all part of Paramount’s attempt to market the film to the teen market. And the teen market loves it – check out World Trade Center’s MySpace page and see that 16 year old user “mmmBUTTER :]” says that “thys movie l0oks pimp. ima definitely see it!! =]” Now that’s something they can put on the TV ads.

 

On one hand I think this is going to go down as a minor debacle (for the love of God, at least activate comment approval on the MySpace page so that when I go to it I don’t get startled by the rap song some other dude left in the comments), but on the other I have to give Paramount props, as “mmmBUTTER :]” might say. The movie is a little Lifetime for my tastes, but getting young people to see a movie about – and thus think about – 9/11 is a decent goal. And, one imagines, a fiscally responsible goal. And Paramount is doing more traditional youth outreach, including a half hour TV special on MTV.

 

The film is tracking strongly with young women – 40% of women in their teens and 20s have “definite interest” in seeing the movie. The strong central love stories between the men trapped in the rubble and the women waiting for them back home obviously appeals to this demographic, and thus we end up with a Coldplay song on the TV commercial. “Every generation has a defining moment,” Announcer Voice says on the ad, and one of them is when we realized that in a just universe Coldplay would have been in Tower 2.

 

In yesterday’s Flushed Away internet game story I noted that the studios are still trying to recapture that Blair Witch internet magic. That’s tough as it is, but it’s even tougher with a film like this, and when you're aiming it at teens. I’m just really concerned about a new movie based on The Diary of Anne Frank being made and the publicity people setting up an Anne Frank account. Just imagine being the intern who has to update the MySpace Blog of Anne Frank every day: “ThE dO0rBelL rAnG & Margot W0uLd N0t STFU! Stupid JeRk RATZIS T0tAllY H8 da J00s. OMG WTF?”

 

 

Source: http://www.chud.com/index.php?type=news&id=7282

Pathetic.

Oooh thats a little harsh.

That's actually really low using the WTC attacks as part of some stupid insult :/

I wonder if CP had any say in whether their song was used?

What a prick.

Fuck them anyway.

Idiots.

Crap!!!!!!!!!!! :angry:

I think all the events surrounding 9/11 are important to everyone. If this film encourages kids from all sorts of backgrounds who dont remember what happened that day to find out more about it thats good.

 

Its important that people remember and understand why this happened and what happened next.

 

As for the coldplay music being played thats probably more down to the record company then the band themselves.

that was such a low blow. i cant believe they used 9/11 to make a joke. thats just disgusting.

i believe the ads are truly affecting and beautifully done, especially the one with "fix you" in it. the ads made me want to see it (and also made me somewhat scared of seeing it), coldplay or not. then again, i am right in that demographic they discuss, and coldplays music probably did have at least a small effect on my desire to see it, but still.

That's actually really low using the WTC attacks as part of some stupid insult :/

 

Ditto. That's just awful.

That's disgusting. I can't actually believe they said that. :stunned:

Im not just pissed because it's aimed at Coldplay either, it's terrible to say such a thing about anyone. :angry: Fuckwits.

Crossing a line, anyone?

 

He's probably the type who tells the depressed to "shut up and kill yourself." It pisses me off to no end.

 

Some things you just. Don't. Say.

:huh: :thumbsdown: :disappointed:

How sick is that.

Some people just lack common sense and sensitivity!!!! I don't care who it is, NO ONE deserved to be in "Tower 2"!!!! :veryangry:

That's... wow. They're just a band people. That's horrible to take an event as devastating as 9/11 to bring down a fucking music group.

you're a reaaaaal funny guy, ya know that? try saying that to a crowd of american citizens and see what they do. 10 bucks says they DON'T laugh.

It's basically flawed logic- in a just world the attacks would never have happened. :P

I wrote that Devin Faraci person an email. I cannot believe someone could say something that.. how sick. Not to mention painful.

 

:sick2:

I don't know. Why would the WW Trade Center disaster movie be aimed at teen girls? I think it will touch all ages. I am not a teen and will see it because it is tragic. When I hear CC's song on the adv, it makes me hope it is played during the movie. I don't need to be a teen to like Chris's music!

That is a really sick thing to say - about any band or person. Regardless of whether you like them or not, those kind of comments are just horrible , not to mention disrespectful to the people who did lose their lives or loved ones in the towers.

 

What a sad f*cker!

Karma's going to have a lot of fun with that jackass...

we realized that in a just universe Coldplay would have been in Tower 2.

 

 

What an asshole!

To capitalise on and make a joke about 9/11 is disgusting. To say that people should have been in the tower, regardless of who they are, is truly diabolical. The person who wrote this should be absolutely ashamed of themselves.