Labelling cheese as junk food 'unfair'

 

What did I do wrong?

 

New advertising rules that will officially label cheese as "junk food" were condemned yesterday by the dairy industry as unfair, misleading and counter-productive.

 

Under regulations coming into force this month, broadcasters will be banned from advertising cheese during children's television programmes or in shows with a large proportion of child viewers, such as The Simpsons and Hollyoaks.

 

The ban is part of a government drive to crack down on junk food adverts on television, which is designed to reduce the exposure of children to foods high in fat, salt and sugar.

 

It follows evidence that TV commercials have an indirect impact on children's eating behaviour and are contributing to the obesity epidemic.

 

However, the dairy industry says the rules, which are being introduced by the television regulator Ofcom, are a nonsense.

 

Under the nutrient profiling model used to distinguish junk food from "healthy" food, cheese is officially labelled as more unhealthy than sugary cereals, cheeseburgers, double chocolate chip cake and full fat crisps.

 

Continues with other non-cheese related news:

http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2007/01/01/njunk01.xml

 

:veryangry2:

Well at least it should put a stop to any "Westlife" advertising!!:rolleyes:

Processed cheese is evil, but the standard cheese is good for you.

Processed cheese is evil' date=' but the standard cheese is good for you.[/quote']

 

True - such as the excellent "mountain cheese" I brought back from France!!:D

I thought you went to the mother land?

I thought you went to the mother land?

 

No skiing there as far as I know!!:rolleyes:

:o Yes processed cheese is the devil

Which reminds me of the Travis song, why is it always processed cheese?

Hollyoaks much worse for children than cheese. :thinking:

Hollyoaks much worse for children than cheese. :thinking:

 

Not to mention EastEnders!!:rolleyes:

I just had some cheese!

 

:disappointed:

I just had some cheese!

 

:disappointed:

OMG!!! You're gonna die! :stunned:

OMG!!! You're gonna die! :stunned:

 

And go to hell!! :shocked2::shocked2::P

I can hear your arteries clogging all the way over here. You should go watch some crap TV to thin your blood.

hmmmmmmmm!!! so the calcium in cheese is really bad for you is it???? I swear they've lost the plot. everything is bad for you if you eat it in ridiculous quantities. there should be a health warning on carrots, if you eat nothing but them for ages you turn orange! that must be bad!!!!!

hmmmmmmmm!!! so the calcium in cheese is really bad for you is it???? I swear they've lost the plot. everything is bad for you if you eat it in ridiculous quantities. there should be a health warning on carrots' date=' if you eat nothing but them for ages you turn orange! that must be bad!!!!![/quote']

 

Is that what happened to David Dickinson and Dale Winton, then??:stunned:

:lol:

Is that what happened to David Dickinson and Dale Winton' date=' then??:stunned:[/quote']

 

 

maybe :P perhaprs there's a celeb carrot-eating diet which we didn't haer about yet