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Coldplay team up with Oxfam to raise land grab awareness


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Oxfam's GROW Campaign is asking Coldplay fans to take part in a groundbreaking global music project to highlight the global injustice of land grabs.

 

Coldplay fans and supporters will be asked to submit film and photographs which echo the dislocation and displacement of land grabs. Coldplay's music video and film director Mat Whitecross will stitch together the submissions into an exclusive crowd sourced video set against the backdrop of Coldplay's famous song 'In My Place'.

 

People are being asked to move a favorite, personal or familiar item from their home to somewhere it does not belong or do a personal, every day or familiar activity that they'd usually do at home, in totally the wrong place.

 

Mat Whitecross said: "I wanted to create the feeling of people being out of place in order to illustrate the suffering that so many people experience because of land grabs.

 

This unique music video will help highlight the injustice of land grabs. Every year governments, banks or private investors buy huge plots of land in some of the poorest countries in the world. Often the people who live on the land, and rely on it to feed their families, do not have a say when is sold and do not receive compensation. In the last decade an area eight times the size of the UK has been sold off globally.

 

Oxfam is pioneering the approach of fan-sourcing for the film which will launch in Spring. The film is part of Oxfam's GROW campaign which is calling on the World Bank to take a lead in the fight against land grabs.

 

Mat Whitecross said: "I have worked with Coldplay for a long time and I know how dedicated and passionate their fans are. The idea of harnessing this energy to create an original and powerful crowd sourced campaigning tool is one I'm excited about."

 

Oxfam's GROW Campaign spokesperson Ben Phillips said: "This unique music video will help highlight the global injustice of land grabs. Last year Coldplay invited Oxfam on their world tour and we were hugely motivated by the overwhelming support of fans all over the world. Campaigning is all about putting yourself in someone else's place. We know that when we unite and stand up against global injustice we can make a real difference."

 

The deadline for film and photographic submissions is 20 March 2013. For more information and to submit content go to: http://www.oxfam.org/inmyplacefilm.

 

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inmyplacefilm.jpg

Help make an In My Place Film for Oxfam

18 February 2013 9:40 am

Charity to highlight land grab issues with new crowd-sourced film

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[ame]www.youtube.com/watch?v=jdwGB-Pzmy8[/ame]

 

Good morning. Coldplay have donated an acoustic version of In My Place for a new Oxfam campaign video, which will be created by the band's friend / collaborator, director Mat Whitecross. Oxfam need you to star in it and help create a unique crowd-sourced video for the GROW campaign.

 

Because governments, banks and private investors are buying up huge plots of land to make equally huge profits, land deals are putting people and their possessions out of place, forcing them from the place they call home. Oxfam wants its supporters and music fans to unite and make a big global noise about land grabs. A noise so big, the World Bank will take decisive action. The World Bank not only funds large land deals, but also influences how land is bought and sold. We need it to lead the fight against land grabs, by freezing its big land deals while raising its standards to protect poor people and setting the example for all to follow.

 

So Oxfam is asking you to move something favourite, personal or familiar from your home to somewhere it doesn’t belong. Or to do something personal, everyday or familiar that you’d usually do at home, in totally the wrong place. Then film it, photograph it, and send it to them.

 

For more information - or to submit your photo or film - please click here.

 

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Hear In My Place (Acoustic) for Oxfam video

1 March 2013 8:12 pm

Listen to the full version of song which will be used in land grabs video

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[ame]www.soundcloud.com/coldplayofficial/in-my-place-acoustic[/ame]

 

Good evening. As previously announced, Coldplay have donated an acoustic version of In My Place for a new Oxfam land grabs campaign video, which will be created by the band's friend / collaborator, director Mat Whitecross. You can now hear the track in full, above.

 

For more information on the Oxfam campaign - or to submit your photo or film - please click here.

 

This acoustic version of In My Place is from a performance recorded at Absolute Radio’s studios in One Golden Square in 2002. Courtesy of Absolute Radio.

 

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<blockquote class="twitter-tweet"><p>Director Mat Whitecross & editor Paul Monaghan agonising over which shots will make final cut <a href="https://twitter.com/search/%23InMyPlaceFilm">#InMyPlaceFilm</a> <a href="https://twitter.com/search/%23tough">#tough</a> <a href="http://t.co/iASxkNs5ik" title="http://twitter.com/oxfamontour/status/322425323755028480/photo/1">twitter.com/oxfamontour/st…</a></p>— On tour wth Coldplay (@oxfamontour) <a href="https://twitter.com/oxfamontour/status/322425323755028480">April 11, 2013</a></blockquote>

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<blockquote class="twitter-tweet"><p>Just grading the film w lovely folks @<a href="https://twitter.com/thelooklondon">thelooklondon</a>. You Coldplayers look amazing on the big screen! <a href="https://twitter.com/search/%23InMyPlaceFilm">#InMyPlaceFilm</a> <a href="http://t.co/cr7VrnHv1A" title="http://twitter.com/oxfamontour/status/322666571807985665/photo/1">twitter.com/oxfamontour/st…</a></p>— On tour wth Coldplay (@oxfamontour) <a href="https://twitter.com/oxfamontour/status/322666571807985665">April 12, 2013</a></blockquote>

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<blockquote class="twitter-tweet"><p>How long must you wait for it? Not long, not long at all... <a href="https://twitter.com/search/%23inmyplacefilm">#inmyplacefilm</a></p>— On tour wth Coldplay (@oxfamontour) <a href="https://twitter.com/oxfamontour/status/324075135046914051">April 16, 2013</a></blockquote>

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