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The Apprentice (UK) 2011


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The woman who bought her first house at 12, the Al Gore protégée and the Irish chippie: Meet this year's candidates for the Apprentice

 

 

By Georgina Littlejohn

Last updated at 5:03 PM on 3rd May 2011

 

 

 

A trained actress who claims to be an avid fan of soaps, an online takeaway boss who nearly died aged 12 and a woman who claims she bought her first house at the same tender age are all gearing up for a boardroom battle.

Because they, and 13 other candidates, will be competing against each other for the chance to run a business that Lord Alan Sugar will invest £250,000 in.

 

 

article-1383032-0BE2273500000578-367_964x411.jpg Let the battle commence: Under the watchful eye of Lord Sugar, Karren Brady and Nick Hewer, these are the 16 candidates who will fight it out to be this year's Apprentice

 

And the 16 hopefuls have been warned by the hard-talking, no nonsense, self-made millionaire that the stakes have been set even higher for this year's competition.

He told them: 'I’m going to inject £250,000 worth of cash and value into a business, your business, and you’re going to run it. And I say you’re going to run it because don’t expect me to be doing all the work because I’m not looking for a "sleeping" partner.

'I’m not Saint Alan, the patron saint of bloody losers... You can look at it as a bit of an uncivil partnership, so to speak. I want you to treat this first task as if it’s your own business. Here’s something to note, this is an investment, and I want some return on my money.'

This year's candidates include 28-year-old estate agent manager Alex Britez Cabral who believes that 'if you are successful, you are unpopular, so unpopularity is a good thing.'

Then there's Melody Hossaini, 26, who speaks four languages, has worked with 12 Nobel peace prize winners including Desmond Tutu, Dalai Lama, Sherin Ebadi and was trained on climate change by Al Gore.

 

 

THIS YEAR'S APPRENTICE HOPEFULS:

 

article-1383032-0BE25ABD00000578-328_232x438.jpg GLENN WARD, 24

JOB: Senior Design Engineer

FROM: Hertfordshire

He cites Facebook founder Mark Zuckerberg as his inspiration and describes himself as an intelligent man with a dry sense of humour.

He says: Aggression isn’t the best form of strength…I bring a marriage of technical thinking with a bit of salesman bravado.'

 

article-1383032-0BE25B0800000578-329_232x438.jpg HELEN LOUISE MILLIGAN, 30

JOB: Executive Assistant to CEO

FROM: Northumberland

Helen, who likes reading in her spare time, studied Law at university and climbed the ranks from waitress to restaurant manager to Executive Assistant to the CEO of Greggs bakery.

SHE SAYS: 'I see my job as my complete life. I work 24/7. There isn’t a cut off.'

 

article-1383032-0BE2596B00000578-233_232x438.jpg GAVIN WINSTANLEY, 27

JOB: Managing Director - Opticians

FROM: Liverpool

made a manager of a high street clothing store aged 16. He started up his own online opticians, after noticing the profit margins on glasses when working in a London department store.

HE SAYS: 'I want to be a big name in UK business... I’m everything. I’m all mouth. I’m a doer. I’m a leader.'

 

 

article-1383032-0BE25DE900000578-366_232x438.jpg EDNA AGBARHA, 30

JOB: Business Psychologist

FROM: London

One of ten siblings, she worked as a teenager on her uncle's stall in Covent Garden. She holds a Bachelors degree in Psychology, two Masters degrees and enjoys cycling in her free time.

SHE SAYS: 'Weak people in business are a waste of space and a limp handshake is unforgiveable.'

 

 

 

 

 

article-1383032-0BE25A4800000578-431_232x438.jpg ALEX BRITEZ CABRAL, 28

JOB: Estate Agent Manager

FROM: London

A Londoner who lived in Paris as a child, Alex started in his industry as the tea boy. He claims his greatest achievement was taking a failing business and making it profitable within a year.

HE SAYS: 'Fear is a great motivator. If you are successful, you are unpopular, so unpopularity is a good thing.'

 

article-1383032-0BE25EC100000578-414_232x438.jpg ELLIE REED, 33

JOB: Managing Director – Construction Recruitment

FROM: Yorkshire

The Bradford-born golf lover started a business during a recession and it is now one of the most successful in its market.

SHE SAYS: 'I don’t like lazy people... dole dossers that don’t want to work. I don’t like posh kids who have everything on a plate.'

 

 

article-1383032-0BE25E1600000578-686_232x438.jpg JIM EASTWOOD, 32

JOB: Sales & Marketing Manager

FROM: Northern Ireland

Aged nine he worked in his father's fish & chip shop and was All Ireland cycling champion as a teenager. He champions Virgin boss Richard Branson.

HE SAYS: 'I’m not a show pony or a one-trick pony, and I’m definitely not a wild stallion that needs to be tamed. I am the champion thoroughbred that this process requires.'

 

 

article-1383032-0BE25CE300000578-569_232x438.jpg FELICITY JACKSON, 23

JOB: Entrepreneur Creative Arts

FROM: London

A trained actress, her company specialises in career development for actors. An self-confessed avid fan of soaps, she compares herself to MOBO Awards founder Kanya King.

SHE SAYS: 'Lord Sugar will probably find it difficult to ever say anything negative to me because I always turn it round to a positive.'

 

 

 

Also in the running this year is 26-year-old Zoe Beresford, who was awarded the ‘Rolls-Royce Manufacturing Technology Prize’ for the highest dissertation mark in the school of engineering and claims to have bought her first house - with her sister - at the age of 12.

Accountant Edward Hunter, who is half British and half Afghan, says he is a 'wheeler dealer who accidentally became a finance professional and wants out'.

And Vincent Disneur, 29, is a self-confessed perfectionist who said he would love to have been the brains behind Microsoft.

 

This year's series starts on Tuesday May 10 and Lord Sugar will be joined once more by Karren Brady and Nick Hewer as he whittles down the team with with his infamous 'You're fired' catchphrase', to one final winner.

They will benefit from the cash investment, rather than a role at one of Lord Sugar's companies as has happened previously.

Over the series, the contestants will be set tasks such as designing a mobile phone application, creating a new pet food and launching a magazine to prove they have the cut-throat abilities to succeed.

 

The Apprentice starts next Tuesday 10th May at 9pm on BBC One.

 

article-1383032-0BE25E2A00000578-871_232x438.jpg SUSAN MA, 21

JOB: Natural Skincare Entrepreneur

FROM: Croydon

Shanghai-born Susan turned her first ever job was working on a market stall selling skin care products into a lucrative business, and says she is ambitious and easy going.

SHE SAYS: 'I’m short, sweet and smiley but when I do business I mean business.'

 

article-1383032-0BE25E2500000578-415_232x438.jpg TOM PELLEREAU, 31

JOB: Inventor

FROM: London

He sold a prototype made in his kitchen to two leading pharmacy outlets in the UK. He cites Thomas Edison as an icon.

HE SAYS: 'For me the Apprentice is a bit like the Olympics or the World Cup for entrepreneurs… I want to challenge myself, find out if I am ready to step up to this level.'

 

article-1383032-0BE25E5500000578-261_232x438.jpg EDWARD HUNTER, 25

JOB: Accountant

FROM: Reading

Half-British and half-Afghan, he trained at one of the world’s leading accountancy firms and is now an accountant for a FTSE 30 energy company.

HE SAYS: 'I’m the wheeler dealer who accidentally became a finance professional and wants out.'

 

article-1383032-0BE25E5A00000578-998_232x438.jpg MELODY HOSSAINI, 26

JOB: Founder & Director – Global Youth Consultancy Business

FROM: Midlands

She speaks five languages, has worked with 12 Nobel peace prize winners and was trained on climate change by Al Gore.

SHE SAYS: 'Don’t tell me the sky’s the limit when there are footprints on the moon.'

 

 

 

 

article-1383032-0BE25E8200000578-33_232x438.jpg LEON DOYLE, 26

JOB: Fast Food Marketing Entrepreneur

FROM: Leeds

A former lorry driver, he survived a near fatal fall from a tree at the age of 12. He says Richard Branson and Apple are inspirational.

HE SAYS: 'I don’t like your gimmicky salesman who thinks he can sell ice to an Eskimo. Chances are he probably can’t, and why would an Eskimo buy ice.'

 

article-1383032-0BE25D9E00000578-603_232x438.jpg ZOE BERESFORD, 26

JOB: Project Manager – Drinks Manufacturer

FROM: Cheshire

She joined her family firm straight from university, bought a house at 12 and was awarded the ‘Rolls-Royce Manufacturing Technology Prize’ for the highest dissertation mark in the school of engineering.

SHE SAYS: 'I will do whatever it takes to win.'

 

article-1383032-0BE25D0B00000578-265_232x438.jpg VINCENT DISNEUR, 29

JOB: Sales Manager – Telecoms Software

FROM: Canterbury

Glasgow-born, he is a film buff and a theatre lover and names Bill Gates and Richard Branson as role models and would love to have been the brains behind Microsoft.

HE SAYS: 'My positive approach and very good looks make me stand out from the crowd.'

 

article-1383032-0BE25C5B00000578-760_232x438.jpg NATASHA SCRIBBINS, 31

JOB: Divisional Manager – Recruitment

FROM: London

A graduate with a Bachelors Degree in International Hospitality Management, London-born Natasha is inspired by the Nike brand for their representation of women in sport.

SHE SAYS: 'I’m like a really fine tuned switch. If I need to turn it down then I turn it down. If I need to turn it up then I turn it up.'

 

 

 

 

article-1383032-0BE1E56600000578-411_964x950.jpg The gang: Lord Sugar poses with sidekicks Nick Hewer and Karren Brady and The Apprentice.. You're Fired! host Dara O'Briain

 

 

Read more: http://www.dailymail.co.uk/tvshowbiz/article-1383032/New-Apprentice-candidates-Lord-Sugars-line-fast-food-king-optician.html#ixzz1LJa0BtQw

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just finished watching the first episode, I know there's a censor here but Edward is the biggest **** I've heard on telly in quite sometime.

 

Agreed!

Hated the way he denied his mistakes. Not saying that I would have done it better but estimating your initial costs and coming up with a selling price was kinda obvious, not? :shocked2:

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just finished watching the first episode, I know there's a censor here but Edward is the biggest **** I've heard on telly in quite sometime.

 

You mean since the "Baggman"?:rolleyes:

Anyway, Edward's card was marked as soon as he backchatted the Sugarman. Bad move.:dozey:

Ultimately, it's fair to say his logic didn't "add up" and he was held to account for his mistakes.:P

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GONE :escaping2:

 

article-1383032-0BE25A4800000578-431_232x438.jpg ALEX BRITEZ CABRAL, 28

JOB: Estate Agent Manager

FROM: London

A Londoner who lived in Paris as a child, Alex started in his industry as the tea boy. He claims his greatest achievement was taking a failing business and making it profitable within a year.

HE SAYS: 'Fear is a great motivator. If you are successful, you are unpopular, so unpopularity is a good thing.'

 

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thank you The Apprentice for making it look like you can just waltz into an agency & get developers to bang out an app in 24hrs after having to listen to boys getting excited about regional stereotypes & girls bickering, along with a shining example of a spoilt sulky Asian girl. :rolleyes:

 

i do agree with Lord Sugar's comment about the boys' failure tho. this task seemed like it'd have been a cake walk for them given their skill sets. instead they totally botched it up with a silly juvenile app that was worse than the girls' nonsense app. would never have downloaded either app if i have a Blackberry to begin with. :P

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thank you The Apprentice for making it look like you can just waltz into an agency & get developers to bang out an app in 24hrs after having to listen to boys getting excited about regional stereotypes & girls bickering, along with a shining example of a spoilt sulky Asian girl. :rolleyes:

 

i do agree with Lord Sugar's comment about the boys' failure tho. this task seemed like it'd have been a cake walk for them given their skill sets. instead they totally botched it up with a silly juvenile app that was worse than the girls' nonsense app.

 

Well now you know why it's called The APP-rentice!:rolleyes:

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BBC under fire for 'plugging the BlackBerry' on The Apprentice

 

 

By Paul Revoir

 

Last updated at 11:57 PM on 12th May 2011

 

 

 

The BBC was involved in a product placement row last night after viewers criticised the amount of close-up shots of BlackBerry phones during The Apprentice.

 

Fans of the BBC1 business reality series were surprised at lingering shots of the smartphones during the latest episode on Wednesday.

 

In it, the candidates – who are competing for a £250,000 investment from Lord Sugar – were asked to design a new mobile phone application and promote it globally.

 

 

article-0-0C07E44000000578-746_470x288.jpg Criticism: Viewers of The Apprentice questioned why contestants had to develop an app for the smaller BlackBerry market rather than the iPhone

 

They were divided into two teams, all-men and all-women, and told the team to achieve the most downloads within 24 hours would win the task.

 

Scenes about 20 minutes into the episode showed the teams huddling round a BlackBerry as they admired the apps they had designed.

 

Mobile phone applications, known as apps, are small pieces of software which are sold online and offer smartphone users extra – and often novelty – functions, such as magnifying glasses or drinks and calorie counters.

 

The men were shown loading their app – a phrasebook guide of regional insults called Slangatang – on to a black model of the phone, which was shown in close-up.

 

article-1386511-0C0240E500000578-39_468x286.jpg The all-women team, Venture, put together their random noise Ampi App

 

 

The women were seen screaming with excitement as they gathered around a white BlackBerry handset to look at their own app, a set of random noises called Ampi App.

Viewers took to Twitter to express their surprise at the way the BBC handled the coverage, saying even if it was not product placement, it looked like it was.

 

One wrote: ‘BlackBerry product placement anyone?’

 

More...

 

 

 

Another said: ‘Is The Apprentice sponsored by BlackBerry?’

 

One viewer added: ‘I thought the BBC couldn’t do product placement? BlackBerry to the max?’

 

Other viewers questioned why the contestants had been asked to develop apps for the smaller BlackBerry market rather than for the iPhone.

 

article-0-0C07E43900000578-846_237x346.jpg

While commercial broadcasters are allowed to use product placement, it is still banned on the BBC.

 

One of its editorial guidelines says the BBC must ‘not linger on brand names or logos’.

 

The BBC said there was no deal with BlackBerry to feature its goods and pointed out it would have been difficult to have filmed the task without featuring handsets on which apps are used.

 

Part of the guidelines says: ‘We need to be able to reflect the real world and this will involve referring to commercial products, organisations and services in our output.

 

‘However we must avoid any undue prominence which gives the impression that we are promoting or endorsing products, organisations or services.’

 

Lord Sugar is a known fan of BlackBerry devices. In an interview in 2009, he revealed: ‘The only time I do switch off the BlackBerry is before I go to sleep.’ And in an online review of a new model of the device he wrote: ‘It’s hired.’

 

The BBC said Lord Sugar had nothing to do with the decision to use the phones on the show.

 

A spokesman added: ‘The task was to develop a mobile phone application so the use of phone brands was necessary to demonstrate the product and was therefore editorially justified.

 

‘A number of different types of mobile devices were used within the programme and this was in line with the BBC’s editorial guidelines.’

 

Read more: http://www.dailymail.co.uk/news/article-1386511/Apprentice-plugging-Blackberry.html#ixzz1MBmqjfQ3

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  • 2 weeks later...
OK.

 

When is this Apprentice show actually on and what week is it in? It feels like I look out for it most nights but haven't seen it yet, I enjoyed some episodes of one series a few years ago.

 

Wednesdays. Tomorrow's is week four. I agree that so far it's been nowhere near as good as last year's, but there's still time for the sh*t to start hitting the fan.

Baggs was definitely a hard act to follow, whatever way you look at it.

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  • 2 weeks later...

Just found out that my housemate studied with Susan Philosophy and Economics at the UCL. Apparently she has always been that keen. :rolleyes:

 

Still rooting for Jim - though really disappointed by his performance in the latest episode.

 

 

 

Vince is finally gone!!! :dance:

 

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Just found out that my housemate studied with Susan Philosophy and Economics at the UCL. Apparently she has always been that keen. :rolleyes:

 

Still rooting for Jim - though really disappointed by his performance in the latest episode.

 

 

I've not really been impressed by any of them so far...................... :dozey:

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