You could use that as a blanket statement for Coldplay in general :laugh3:
As for the MV's:
Parachutes era: I love the aesthetic of the videos of this era. The videos all contain one overarching theme and really capture the message of the album perfectly. They're dark, ambient and mysterious but most importantly ambiguous. It's really up to the viewer to make sense of what they are seeing in tandem to what they are listening to. Always preferred the UK Trouble version as it better expresses the lynchpin of the album with the themes of alienation and betrayal and also acts as a metaphor for the differences and rifts the band were experiencing at this time.
AROBTTH era: Like AROBTTH itself, the videos for this era are minimalist and stripped back. They are perfectly simple and do an effective job- Clocks and In My Place. I think if you were to form an opinion on Coldplay from watching their music videos alone, only from this era would you think "This is a genuine rock band" What strikes me is the "cleanliness" of the videos as a whole from this era, using the colours black and white prominently (If that makes sense) Stand-out from this era is The Scientist video which is probably in the running for the best music video of all time.
X&Y era: A splash of colour here (Speed of Sound) the metaphysical, space age theme of the album is captured well and X&Y is well set apart from AROBTTH visually. The Talk video is great.. Fix You has an epic crescendo, Hardest Part is as creative as it is hilarious. The videos are getting more ambitious here and it seems like a stepping stone to Coldplay's best video era.
VLVODAAH era: The videos are just perfect here. The creativity on the musical side of things was translating to the visual side of things seemingly. I have to talk about the Violet Hill video which is beautifully shot. The gritty cinematography, The dark grey colour scheme perfectly contrasted with flashes of purple (my favourite colour :) ) The war-like marching and dismal location set the heart break of the lyrics perfectly, definitely my top Coldplay video. The alternate Violet Hill video is my second favourite Coldplay video. The political imagery perfectly synced with the angst of the jagged guitars- Coldplay goes Black Sabbath. Top quality all together. Poking fun at political figures, all very nuanced. Wish they would do more material in this style. The Lovers in Japan video is always fun with its synthpop 80's look. LiTii is this eras comic relief, I just can't bring myself not to love it. Rather ironically, the weakest video of this era is probably VLV, the video is fairly basic and generic and doesn't (for me anyway) do justice to the extraordinary lyrics. My Dad is a massive Depeche Mode fan so I much prefer the Anton Corbijn version.
MX: Paradise is very good. Everything else exceedingly average. Getting to see Jonny shredding on ETIAW is always appreciated though.
Ghost Stories: Coldplay's worst video era by far. True Love and ASFOS are absolutely atrocious in my opinion (ASFOS less so, because Coldplay fans were involved and you saw all the band, still dislike it though) Magic video is bland. All Your Friends is good as is Ghost Story. Stand out by far is Midnight, its experimental grandeur couldn't infect the rest of the videos (Much like the song and the album) Miracles didn't need that stupid lyric video transposed over clips of the Unbroken film.
AHFOD: Expected to follow the trend, I predict we will see more "True Love-esque" videos. I'm waiting to be pleasantly surprised however.
Honorable mentions I didn't discuss:
Christmas Lights
Bigger Stronger
Strawberry Swing
GPASUYF
"Chris Martin did 10 takes" :P