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Coldplay: The Billboard Cover Story (and Chris Martin Q&A) - all pg.1

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And also I don't get what is wrong with X&Y and 60 minute album? Perhaps because you have only 2 hours gig and want pack it with as many new songs as you can? That's the only reasonable explanation. And it has something with promoting, which sadly means more money.

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They didn't force you to listen to the new songs. Just saying, in all fairness.

Certainly, but I heard CB only 4 times, HLH 3 times because I don't like poor live quality. But still how you imagine a fan who was waiting for new album 3 years reading all this mess with dates and new music direction which wouldn't listen/watch new materials from festivals? I can't imagine such a fan.

^ They want people to listen to their albums all in one go and not get bored

^ They could release a 50 hour album and I wouldn't get bored!!

^ I loved it. It is the longest interview I have ever seen from Coldplay

And also I don't get what is wrong with X&Y and 60 minute album? Perhaps because you have only 2 hours gig and want pack it with as many new songs as you can? That's the only reasonable explanation. And it has something with promoting, which sadly means more money.

 

b/c X&Y was way too long and simply sucked..?

^ It was a bit long, but it had some good songs on it. Fix You, White Shadows, SitS :nod:

 

Although I could have gone without What If and X&Y

GREATEST INTERVIEW EVER

 

I can't tell if that is sarcasm or if you really mean it.

The first date they gave us was Christmas 2009, than it was going further and further. I'm not convinced with Holmes words about new promo formula or whatever and the more he insist everything is going according to plan the more I believe initial release should have been happened in May-June. Of course they wouldn't tell us they fucked up and were forced to delay album.

 

Perhaps I'm wrong, but I have this gut feeling.

 

Touring in winter is a huge risk because you depend upon weather condition and if it's a snowfall tracks with equipment could stuck somewhere. Not a good thing. But gigs only in UK are reasonable decision, it's small territory to cover. They did almost the same with viva tour.

 

As to new-old formula, technically they released only two songs from upcoming album, and they never said they are from new album which will be released somewhere in october, bla-bla-bla.

 

In February or at the beginning of March they knew about when it should be released (toward the autumn quote from EMI) and also letters MX has appeared on official site. Why they didn't give us any clue? It's still a mystery for me. How could you promote something when you even didn't mention this something??

 

And actually, still technically, Paradise is the first official single for MX. 6 weeks prior release. Ta-da.

 

My overall point is that an album is not delayed if it has never been given an official ETA, and a few guesses from bandmembers is not an official announcement that a label etc has to get behind. In the spring sometime, there was an interview with a Parlophone executive of some sort, and he said to expect an album in the autumn of 2011. That's not an official announcement either, but it's the closest thing we had to one until yesterday. We also have to take Chris's/the band's track record with being "trusted" about such things into account--they are notoriously wrong about things like that, and to believe than anything is coming out at Christmas 2010 just because Chris says it is without anything from another official source (Oracle/website/label/etc) to confirm that is just...not the wisest thing :P

 

And you're right about the winter touring thing, I was exaggerating by saying "any country." But if they kicked off with Australia or Latin America or Asia or something, why not? I suppose it makes the most sense to hit the ground running in the US or UK first, but my point was that I think it makes the most sense to promo first, no matter the season (unless it's summer, when you'd be stupid NOT to tour if you have a new album :lol:).

 

And you can promote without an actual nailed-down date in the broad sense, yes. The label did say that we could expect an album in 2011 (I think back in March?), so just because a specific day and a specific day aren't nailed down, to people that are paying attention to them in any small way, a festival circuit with a few new songs in the mix is most certainly promotion for a somewhat vaguely defined project. No one hears ~5 new songs, or hears that a band like Coldplay is performing new material on the road and thinks "oh, I bet they're sitting on their asses and an album is still a long way off." Of course it's possible to just chuck out a few new songs and then sit on them for a long time, but in terms of business, that makes less sense.

^ It was a bit long, but it had some good songs on it. Fix You, White Shadows, SitS :nod:

 

Although I could have gone without What If and X&Y

 

Hey, now! Bite your tongue on X&Y. I love that song. :lol:

^ It was a bit long, but it had some good songs on it. Fix You, White Shadows, SitS :nod:

 

Although I could have gone without What If and X&Y

 

...and ALL OF THEM

X&Y was far too long and the songs weren't great. It might have actually been bearable if the songs on it were decent. There's a few good ones ('Til Kingdom Come, Fix You) but the rest are just meh. Viva La Vida was a lot better because it was shorter and had better songs. I'm glad they're trying to do the same thing as Viva with MX.

Yeah I agree, I don't feel excited at all. It's like everything wasn't in order. They way they promoted was just spoiling.

 

I second that. Listening to so many new songs live, coupled with the silly EP. I'm. I'm not as excited as I should be as I'm Partly spoiled and disappointed. VLV promotion might have been old style but it was right on.

X&Y was far too long and the songs weren't great. It might have actually been bearable if the songs on it were decent. There's a few good ones ('Til Kingdom Come, Fix You) but the rest are just meh. Viva La Vida was a lot better because it was shorter and had better songs. I'm glad they're trying to do the same thing as Viva with MX.

 

I love XY, but I agree with you. A concise album is more effective and makes for an overall better listening experience. That said, I sincerely hope for a future EP a la Prospekt March

...and I still do not understand the strong-dislikeness of X&Y. I prefer it over Viva La Vida, because of how heartfelt almost every song is. Chris and the guys gave it his all from Square One to Til Kingdom Come.

...and I still do not understand the strong-dislikeness of X&Y. I prefer it over Viva La Vida, because of how heartfelt almost every song is. Chris and the guys gave it his all from Square One to Til Kingdom Come.

 

I agree to some extent. I'm listening right now for the first time in ages, and...it's not a bad album. I think it pales in comparison to their other records, and two or three songs probably could have been lobbed off because they feel somewhat like filler (X&Y, Twisted Logic, and What If, I think, if you ask me), but to me, it's nothing to be ashamed of and only comes up lacking when put in light of their other work.

 

Out of all the albums, at least, it's my favorite design and promo era :nice:

X&Y was far too long and the songs weren't great. It might have actually been bearable if the songs on it were decent. There's a few good ones ('Til Kingdom Come, Fix You) but the rest are just meh. Viva La Vida was a lot better because it was shorter and had better songs. I'm glad they're trying to do the same thing as Viva with MX.

 

Well I found Viva too short and soulless. I prefer X&Y, nevertheless it's not perfect too. But album/songs length has nothing to do with it.

ApproximatelyInfinite,

 

well, probably we would know the truth about MX in Chris memoirs in 20-30 years, so it's pointless to argue.

 

Still I don't get what would have changed if they tell us in spring about album title and release in October. :shrug:

How Coldplay chose 'Paradise' over 'Charlie Brown' as the next single from Mylo Xyloto

 

http://www.coldplaying.com/index.php?name=News&file=article&sid=7556

 

"We just can't compete in a single world," Chris Martin says. "We're not good enough at singles to do that. So we play to our strength. We have some good singles, sure, but we can't compete with [Lady] Gaga or Beyonce or Justin [Timberlake] if he would only fucking make a record. It's good news for all of us that he isn't, because it gives everyone else a chance, but it's a great loss to music that he doesn't do it."

 

Coldplay views itself as an "album act," and considers that a badge of honour. "I always say to them, 'You're blessed that you're on that very short list of artists that are measured by their albums, not by singles,"' manager Dave Holmes says. "If you look at Coldplay's history, at our album and ticket sales and then our radio performance, it just doesn't make sense. They're in this unique lane, where we've never had a massive success at radio - I would say moderate success at radio - but then they've had these massive album sales and ticket sales. I'd take that any day of the week. I don't want to be like half the bands on the modern rock charts that, if they're not having hits, they're not selling albums. Coldplay fans, for the most part, want to hear the whole album."

 

"Consumers have gone to a very a la carte world," EMI executive VP of marketing and promotion Greg Thompson says. "And Coldplay is an album band that makes great bodies of work. The consumption pattern has shifted. You have to go out there and really work it so people understand not to cherry-pick a couple of songs but buy the whole tree."

 

Holmes says it's simply a matter of dealing with reality. "Any kid growing up today, their experience is an on-demand experience," he says. "It's not like us, where if we wanted to watch 'Happy Days we had to tune in Thursday night at 8 o'clock. Kids today can't even get their heads around that concept. They get their media when they want it, where they want it and how they want it."

 

The onus is on the artist, Holmes says. "It's up to them to make better art," he says. "If you want people to buy your albums, make better albums. We all know what it was like in the 90s, when their manager at the label was, 'As long as we have one single, we are fine," and bench just ship the fucking thing out. You can't do that any more."

 

Even so, Coldplay puts a lot of thought into which songs should be singles; most recently the debate was whether to follow up summer track "Every Teardrop Is A Waterfall" with the catchy "Charlie Brown", heard all over the world this summer at festivals, or the big, bold narrative that's "Paradise", a key plot advancer in the entire concept of Mylo Xyloto. "There was a debate between Charlie Brown and Paradise as to which to go with next and for the longest time we were thinking Charlie Brown," Holmes says. "But then just recently we thought, 'You know what? That's probably exactly what people expect to hear as the next Coldplay song. Lets go with Paradise.'"

 

An obsession of the LP generation, sequencing, for the iPod generation, is a dying art form. Not for Coldplay. "We're going to spend the next four weeks arguing about it. You can ruin a song by putting it in the wrong place," Jonny Buckland says. "But if people want to listen to our songs in whatever order they want, we're just grateful that they are listening."

 

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