the_escapist Posted August 30, 2011 Share Posted August 30, 2011 [ame=http://www.youtube.com/watch?v=aMfSGt6rHos&feature=player_embedded]Back to the Start - YouTube[/ame] A new animated video shows the merits of sustainable farming with some cute visuals and a Willie Nelson cover of Coldplay’s “The Scientist.” The video, called “Back to the Start,” tells the story of an adorable farmer who turns his organic farm into a huge factory farm only to realize the error of his ways. The message: Industry and science are hurting the animals and food that we eat. Chipotle sponsored the video to show the importance of sustainable food and also to emphasize its focus on natural, organic products in its restaurants. The video will appear in movie theaters, and the cover song will also be sold in iTunes with $0.60 of each download going to the Chipotle Cultivate Foundation, which supports sustainable agriculture and education. Coldplay’s original video for “The Scientist” showed (spoiler alert) a man grieving after his girlfriend is killed in a car crash, with the video played in reverse. “Back to the Start” takes the same concept of reversing time. It’s not a perfect fit, but Nelson, a long-time family farm advocate, makes it work. What do you think of awareness campaigns like this? Let us know in the comments. (http://mashable.com/2011/08/30/willie-nelson-farms-chipotle/) Link to comment Share on other sites More sharing options...
Saket Posted August 30, 2011 Share Posted August 30, 2011 Willie Nelson covers "The Scientist" It's for an ad and that's pretty much it. http://stereogum.com/795612/willie-nelson-covers-coldplay-for-chipotle/mp3s/ Link to comment Share on other sites More sharing options...
Guest howyousawtheworld Posted August 30, 2011 Share Posted August 30, 2011 Woah! A legend covering Coldplay. And a great message about the importance of sustainable farming as well. Great on them. Link to comment Share on other sites More sharing options...
jc90 Posted August 30, 2011 Share Posted August 30, 2011 inb4 'oh my gawd its not as gud as Coldplay guiseeee' the animation made this video, lol Link to comment Share on other sites More sharing options...
taameen**sparks** Posted August 30, 2011 Share Posted August 30, 2011 Uh if he was going for a message like that he should have gone with AROBTTH...:confused: Link to comment Share on other sites More sharing options...
chuck kottke Posted August 30, 2011 Share Posted August 30, 2011 I thought Willy's rendition was heart-felt, and the sentiments about returning to sustainable farming, healthier for all aspects of life just makes good, good sense; it's worth every bit of our support. Food isn't commodities, it's life itself, it is all connected to nature, and the more we work in sync with nature, the healthier we get, the healthier nature gets. I'll support them, I support organic, sustainable, and family farms. Slow food is real food. Think Globally, act Locally. Link to comment Share on other sites More sharing options...
Brent Posted September 2, 2011 Share Posted September 2, 2011 I usually really dislike Coldplay covers, but this one is really well-done! Link to comment Share on other sites More sharing options...
merlefr Posted September 3, 2011 Share Posted September 3, 2011 The Scientist cover by Willie Nelson **** Video Link at the bottom of article **** Chipotle Mexican Grill is going Hollywood to shed light on the importance of a sustainable food eco-system as seen in the above video, “Back to the Start.” Featuring a moving cover of Coldplay's The Scientist by music legend Willie Nelson, the two-minute stop-motion animated short follows a farmer who turns his family business into an industrial animal factory, reaping disastrous results before coming to his senses and choosing a more sustainable future. The film by Irish animator Johnny Kelly and the soundtrack were commissioned by Chipotle in their first foray into branded entertainment, and will be shown in 5,700 theaters across the United States starting in September. “We produced this film to help illustrate the choices people face in deciding what to eat, and hope that it will encourage people to choose food that is raised with respect for the land, the animals, and the farmers that produce it,” said Steve Ells, Chipotle’s founder (whose story is told in a different type of animation, below). The Denver-based restaurant chain has made the song available on iTunes for 99 cents, with 60 cents of that going to the just-launched Chipotle Cultivate Foundation, which supports family farms. Chipotle has contributed more than $2 million to initiatives that support sustainable agriculture, family farming and culinary education including: The Jamie Oliver Food Revolution, the Lunch Box, the Nature Conservancy and Veggie U, Niman Scholarship, Culinary Institute of America, The Land Institute, and FamilyFarmed.org. “Delicious, affordable food can be produced without exploiting the farmers, the animals or the environment. Chipotle has proven this to be true, but Chipotle is only one small part of the solution. Our goal now should be to have all food produced as sustainably as possible,” says Ells. Check out Fast Company's piece on the making of the short. here the link to the nice videao and track: http://youtu.be/aMfSGt6rHos Link to comment Share on other sites More sharing options...
Fix42YellowClocks Posted September 4, 2011 Share Posted September 4, 2011 Food part sounds good. Not the music though. Country covers ruin everything. Perfect example? Nine Inch Nails' "Hurt". Jonny Cash ruined it, for me anyway. Good guy, very bad cover. Link to comment Share on other sites More sharing options...
Brent Posted September 4, 2011 Share Posted September 4, 2011 I love the cover! Bought it on iTunes! Which is weird, I usually hate Coldplay covers. But this one seems more soulful. Plus, legends like Willie Nelson rarely do Coldplay covers. Also, isn't there another thread on this already? PS: I love Johnny Cash's "Hurt." I think it's better than NIN (but I don't really like Trent Reznor anyway :P) Link to comment Share on other sites More sharing options...
busybeeburns Posted September 4, 2011 Share Posted September 4, 2011 threads merged (again) Link to comment Share on other sites More sharing options...
QuestionsOfScience Posted September 4, 2011 Share Posted September 4, 2011 This version is just amazing, at the moment I prefer it to the original, but I don't really like the original (yes I named my account name after it, but I like the lyric!) Link to comment Share on other sites More sharing options...
coldplaymom Posted September 4, 2011 Share Posted September 4, 2011 Now just watch Chris write a song for Willie Nelson. LOL I'm disappointed no country singer ever recorded Till Kingdom Come. Link to comment Share on other sites More sharing options...
LoryABjerre Posted September 4, 2011 Share Posted September 4, 2011 What do you think of awareness campaigns like this? Let us know in the comments. (http://mashable.com/2011/08/30/willie-nelson-farms-chipotle/) not know, I do not see celebrities such as the Martins family, living on a farm, they both live in a world they were all beautifully easy. Link to comment Share on other sites More sharing options...
LoryABjerre Posted September 4, 2011 Share Posted September 4, 2011 I love the cover! Bought it on iTunes! Which is weird, I usually hate Coldplay covers. But this one seems more soulful. Plus, legends like Willie Nelson rarely do Coldplay covers. Also, isn't there another thread on this already? PS: I love Johnny Cash's "Hurt." I think it's better than NIN (but I don't really like Trent Reznor anyway :P) Trent Reznor not sure it's a fan of Chris Martin. is a "sweet" friend ? is more hurt : [ame=http://www.youtube.com/watch?v=2p3jdC0cbh8]Wave Goodbye : NIN/Mew Journey - YouTube[/ame] Johnny Cash about "Hurt" I do not know is his video on his beliefs and his life, his world, his family, about Jesus and religion. [ame=http://www.youtube.com/watch?v=AxU3gXy1Qq8&feature=related]Johnny Cash - Hurt - YouTube[/ame] He wanted made a message if you have only love, you have all. can be gone because he felt empty and sorry for not giving much love to his family because the more important work. but he had a family and a loving family for real. and account really. off thread this go killed man of my life. :-( Link to comment Share on other sites More sharing options...
66 Posted September 4, 2011 Share Posted September 4, 2011 Very cool. Both Willie and the promotion. Link to comment Share on other sites More sharing options...
RedBalloon Posted September 5, 2011 Share Posted September 5, 2011 Thanks for posting the news! It is a wisdom/philophy that is reflected in "a full circle" different aspcts of life/living~, for all types of "relation" [human vs animals/nature/environment; human to human; reality VS dream; music inspiration VS action etc...]. It is all about energy :) and this energy will attract the one with the same viberation frequency - translated in consciousness as Love/Harmony ~ Link to comment Share on other sites More sharing options...
busybeeburns Posted September 5, 2011 Share Posted September 5, 2011 For more on the "Back to the Start" project, check out the "making of" video below: <param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" bgcolor="#FFFFFF" flashVars="videoId=1141463437001&playerID=899459040001&playerKey=AQ~~,AAAAAEMe8RQ~,R8iUD_53FI-fFhu9OAo50DzmPhxRXuK4&domain=embed&dynamicStreaming=true" base="http://admin.brightcove.com" name="flashObj" width="652" height="367" seamlesstabbing="false" type="application/x-shockwave-flash" allowFullScreen="true" allowScriptAccess="always" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object> Chipotle Scores Sustainable Hit with Willie Nelson's Coldplay Cover Chipotle Mexican Grill is going Hollywood to shed light on the importance of a sustainable food eco-system as seen in the above video, “Back to the Start.” Featuring a moving cover of Coldplay's The Scientist by music legend Willie Nelson, the two-minute stop-motion animated short follows a farmer who turns his family business into an industrial animal factory, reaping disastrous results before coming to his senses and choosing a more sustainable future. The film by Irish animator Johnny Kelly and the soundtrack were commissioned by Chipotle in their first foray into branded entertainment, and will be shown in 5,700 theaters across the United States starting in September. The video also supports the brand's increased commitment to promoting sustainability via a new foundation and a first-of-its-kind event. “We produced this film to help illustrate the choices people face in deciding what to eat, and hope that it will encourage people to choose food that is raised with respect for the land, the animals, and the farmers that produce it,” said Steve Ells, Chipotle’s founder (whose story is told in a different type of animation, above). The Denver-based restaurant chain has made the song available on iTunes for 99 cents, with 60 cents of that going to the just-launched Chipotle Cultivate Foundation, which supports family farms, and is sponsoring the first Cultivate sustainable food festival, a free event (taking place Oct. 1st in Chicago) that will bring together "food, farmers, chefs, thought leaders, and musicians." To date, Chipotle has contributed more than $2 million to initiatives that support sustainable agriculture, family farming and culinary education including: The Jamie Oliver Food Revolution, the Lunch Box, the Nature Conservancy and Veggie U, Niman Scholarship, Culinary Institute of America, The Land Institute, and FamilyFarmed.org. “Delicious, affordable food can be produced without exploiting the farmers, the animals or the environment. Chipotle has proven this to be true, but Chipotle is only one small part of the solution. Our goal now should be to have all food produced as sustainably as possible,” says Ells. http://www.brandchannel.com/home/post/2011/09/03/Chipotle-Willie-Nelson.aspx Link to comment Share on other sites More sharing options...
Christa42 Posted February 14, 2012 Share Posted February 14, 2012 I think it's absolutely beautiful, it's so pure. (the song) Mr. Nelson's voice gets better and better as he gets older. The ad was so unexpected during such a high energy show, it totally had me wowed and I was like "what was that?" It did the job though, everyone and their mother knows what Chipolte's is now. edit, and yes, I ordered the song on Itunes Link to comment Share on other sites More sharing options...
blueberry426 Posted February 16, 2012 Share Posted February 16, 2012 I like the animation but I don't really like Willie Nelson's cover. I just don't like country music. The Scientist is my favorite Coldplay song. IMO, no one can sing it better than Chris. Link to comment Share on other sites More sharing options...
anacaren08 Posted February 17, 2012 Share Posted February 17, 2012 It made me want Chipotle :P and I actually liked the cover, and i loved the video cuz of the cute animation, poor piggies :( Im glad it is bringing awareness to the issue as well. im gonna go purchase the song now.... Link to comment Share on other sites More sharing options...
Tash Posted February 24, 2012 Share Posted February 24, 2012 Chipotle's First National Ad is a Grammy Hit Quality scores for Chipotle improved significantly after the launch of its first national advertisement during the Grammys on February 12. The ad’s emotional portrayal of a farmer’s journey back to sustainable and humane farming methods had Grammy viewers Tweeting. The ad’s soundtrack, a Willie Nelson cover of Coldplay’s The Scientist, was an instant Twitter hit, and, according to many Tweets, the best performance of the night. The two minute animated commercial spans the life of a family farmer who shifted his practices to factory farming, boxing in his pigs and cattle and developing a vast and impersonal processing plant. Miserable, he realizes his error and returns to family farming with open pastures and contented livestock. The ad closes out with him personally loading up his small Chipotle truck with produce. Launched officially during the Grammys, the ad was announced the prior Thursday as the restaurant’s first national ad campaign. The commercial, however, has been on YouTube since last August, reaching over five million views to date. Based on U.S. consumers who have eaten Mexican food in the past month, Chipotle’s Quality scores have increased since the launch of the campaign, while the Mexican fast food restaurants index has remained flat. The average Quality score of the index has hovered around 8 over the past few weeks. Starting from the announcement of Chipotle’s ad campaign on February 9 until February 13, the day after it premiered during the Grammys, Chipotle’s Quality score steadily rose from 28 to 32. In contrast, Taco Bell, another popular chain in the same industry, saw a decline in Quality scores from 27 to 22 in the same time period. Quality score, Chipotle, Taco Bell and Mexican QSR Chipotle and Taco Bell were measured using YouGov BrandIndex’s Quality score, which asks respondents: “”Which brands do you think represent good / poor quality?” link Link to comment Share on other sites More sharing options...
Tash Posted June 23, 2012 Share Posted June 23, 2012 Chipotle's sustainable farming ad named best TV campaign at Cannes Jury chairman praises 'heart impact and gut impact' of ad using Willie Nelson cover of Coldplay to question factory farming A touching animated ad by the US fast food chain Chipotle that used a moving Willie Nelson cover of Coldplay's The Scientist to prick the conscience of rivals who factory farm has been named the best TV campaign in the world. The two-minute ad, Back to the Start, which has won the grand prix award in the blue riband category at the Cannes international festival of creativity, provoked a storm of debate and received acclaim when it was first aired on TV in the US during the Grammys in February. The heartfelt ad charts the journey of a farmer as he develops his land into a huge industrialised animal factory, realises the error of his ways and switches back to sustainable and humane practices. "It was timeless with heart impact and gut impact," said the chairman of the 23-strong jury, Khai Meng Tham. "The best winners at Cannes always have a message, I think, and factory farming is such a big issue everywhere in the world. For a fast food company to do this will, we hope, change the industry, change the world." There were several contenders for the top award. However, it is understood that 15 of the 22 judges – the chairman does not usually vote for the winner – voted for the Chipotle ad after spending a week whittling down 3,475 entries from 66 countries. "For the grand prix there were three or four possibles we discussed but when it came to final voting it wasn't even close," said the UK judge Mick Mahoney when asked in a press conference about the other contenders. "Which was surprising really because when we were discussing the options there was very strong work." The competitors were the Guardian's Three Little Pigs, Bear by the French cable TV channel Canal+ and the US satellite TV company DirecTV's campaign, he said. "The jury just felt really strongly. Chipotle was so clearly the one everyone liked. Not every piece of film needs a social message in it. It is just such a perfect little circle of an ad." Chipotle also picked up the grand prix in the branded content and entertainment category. Of the contenders in the film category the highly fancied Bear TV campaign by Canal+, which tells the humorous story of a temperamental talking bear that directs films, picked up a gold lion. The ad Canal Plus – A Bear Rug also picked up the grand prix, three golds and silver in the separate film craft category. There was also much pre-judging buzz surrounding the Guardian's Three Little Pigs TV campaign, a modern-day take on the fairytale that displays the newspaper's concept of "open journalism". The campaign, by BBH London, picked up a gold lion in the film category, a gold and five silver in the film craft category and a silver in the Titanium and Integrated category. The TV campaign follows the developing story of the pigs being arrested in a police raid via the Guardian's coverage and interaction with readers and internet users through the newspaper, website, blogs, tweets and video. "Three Little Pigs was incredibly 'today' … Canal+ was a stunning piece of film very well executed," said Andrea Stillacci, one of the judges in the film category. "There were strong contenders on the table. The thinking was not that the [film category] grand prix has to deliver a message … but on Chipotle we found an incredible simplicity and dichotomy of something very quiet that speaks so loud and yet it is also there to sell fast food". The ad is the Guardian's first major brand TV ad since 1986's groundbreaking "Points of View". The other contender in the film category, although it was much more of an outsider, was DirecTV which managed a gold lion. The former US president Bill Clinton named the campaign as his favourite during a seminar at Cannes on Thursday where he talked passionately about trying to solve the host of economic, social and environmental issues across the world. One of the judges pointed out that Chipotle's campaign is exactly the sort the former president would like to see coming from the ad industry to help effect change. Other UK winners on the final day of awards on Saturday included AMV BBDO's Doritos campaign, which won a gold in film; Wieden & Kennedy London, which won a gold in film craft for Lurpak; and Nike's I Am Playr campaign by We R Interactive London. link Link to comment Share on other sites More sharing options...
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