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Guest LiquidSky

Gwyneth Paltrow spawns new breed of domestic experts

 

 

 

Looking to lead “a very one-of-a-kind, curated life”? Fear not — Blake Lively will soon show you the way.

Yes, the lovely Lively, until now best known for playing a buxom socialite on a CW series and marrying Ryan Reynolds, announced in the September issue of Vogue UK that she would soon be sashaying into the lifestyle realm with the launch of a new business.

“There’s nothing like it out there,” Lively cooed.

 

blakemartha.jpg?w=300Blake Lively, with her Bedford Hills neighbor Martha Stewart at a 2011 gala, wants to launch a lifestyle brand just like her pal.

 

 

 

Actually, there’s already plenty like it out there.

More and more actresses are setting their oven timers to prolong their 15 minutes of fame, broadcasting their love of cooking and the domestic sphere to the world in a bid to stay in the spotlight. Apparently, all you need to write a cookbook is a pretty face, a role in a mediocre film or television series and a cute story about a kitchen disaster and/or passionate conviction to share in the introduction.

 

 

Just last month, Ali Larter released “Kitchen Revelry: A Year of Festive Menus From My Home to Yours.” Next week, Haylie Duff’s “The Real Girl’s Kitchen” hits the shelves. In 2012, Jessica Alba launched the Honest Company, a line of natural cleaning products and baby goods. Earlier this year, she published “The Honest Life: Living Naturally and True to You.” And then there’s Alicia Silverstone, who released “The Kind Diet: A Simple Guide To Feeling Great, Losing Weight, and Saving the Planet” in 2009; next April, she’s set to release “The Kind Mama: A Simple Guide to Supercharged Fertility, a Radiant Pregnancy, a Sweeter Birth, and a Healthier, More Beautiful Beginning.”

 

gwyneth.jpg?w=300Gwyneth Paltrow signs her best-selling cookbook in East Hampton this summer.

 

 

 

There’s enough on bookshelves to make you wonder just what Gwyneth Paltrow has wrought. Since launching Goop, her earnestly luxurious lifestyle Web site, in 2008, Paltrow’s spawned a mini-empire. Goop now has an exclusive clothing line, its own city-guide apps, and has helped promote juice cleanses and gluten hysteria, while Paltrow has published three cookbooks of her own and one with Mario Batali. Worst of all, her success has seemed to inspire a number of other actresses to follow in her Loeffler ankle boots.

“It’s a trend that’s happening,” says Cory Isaacson, a partner at marketing agency Walton Isaacson. “These celebrities, they’re brands themselves, and they realize that there are so many people out there in the world clamoring for more popculture information.”

 

 

In other words, why not put out a cookbook or launch a lifestyle Web site to satisfy fans’ hunger to know more about you — or remind them that you’re still relevant?

 

 

And, compared to designing a clothing line or launching a restaurant chain, “developing a cookbook for some of these celebrities is such an easy thing to do,” says Isaacson, who worked on the push behind Bethenny Frankel’s Skinny Girl cocktails. “It’s low-hanging fruit.”

 

 

The lifestyle guru life has certainly turned out well for Gwynnie: Goop has a reported 150,000 subscribers and her last cookbook, “It’s All Good,” debuted at No. 1 on the New York Times bestseller list and has sold more than 150,000 copies to date, according to Nielsen BookScan. Alba’s book, which came out around the same time, also made it onto the bestseller list but hasn’t seen quite as spectacular sales; it’s sold 36,000 copies to date.

 

 

There’s something both sad and irksome about all of these actresses marketing themselves as lifestyle gurus. Who are they to advise readers on charcuterie platters and kale salads? (Duff devotes an entire chapter, “I ❤ Kale,” to the hearty green.)

 

 

And while Paltrow has her Oscar and a laundry list of well-reviewed turns in respected films, the majority of these wannabe domestic goddesses hardly have thriving acting careers.

On her book’s jacket notes, Larter is described as a “busy actress, well known for her roles on the NBC show ‘Heroes’ and movies such as ‘Varsity Blues’ and ‘Legally Blonde.’ ” It should be noted that “Heroes” had its last season in 2010, while the movies mentioned are from 1999 and 2001, respectively.

 

 

Meanwhile, the only title mentioned on “actress and singer/songwriter” Haylie Duff’s book jacket is 2004’s “Napoleon Dynamite.” Alba’s last major role was 2011’s “Spy Kids: All the Time in the World in 4D,” and Silverstone remains etched in most people’s minds as that girl from “Clueless” and the Aerosmith video.

 

alicia.jpg?w=231The earth mother: “That night we grilled the final steak in our freezer and sat down to our last nonvegan supper. It was quite solemn…I wasn’t sure I would ever eat a yummy meal again.”

 

 

 

Considering the current state of these actresses’ film and television careers, these books read like strange bids for attention — with artfully lit portraits of them shaking up a vinaigrette or picking a citrus tree — rather than earnest efforts to share their culinary knowledge. Larter and Duff seem to be trying to play the role of cookbook writer, but their performances aren’t quite believable. They write of fanciful celebrations, cliché female-bonding over cheese plates, diets and cleanses, but their stories are so nauseatingly precious, you find yourself missing the relative down-toearth believability of Ina Garten or Martha Stewart.

 

 

Larter tells us to celebrate the full moon with a “nighttime walk in the brisk air while sipping hot chocolate.” Or “reconnect with friends while capturing the last bounty of the [summer]” by getting together to make strawberry-rhubarb jam and balsamic fig chutney.

 

 

Duff leads off a recipe for burrata and sun-dried tomatoes by talking about her regular girls’ nights. “On the night I made this burrata appetizer, the group got particularly rowdy,” she writes. “Almost immediately, the dirty talk commenced, and we started sharing stories of our latest sexcapades.” How naughty! Were carbs also involved?

 

 

The recipes themselves read more as vague instructions for how to assemble halfa- dozen ingredients, as with Duff’s recipe for a bagel and lox with jalapeno cream cheese — it’s just as hard as it sounds.

The simplicity, especially in Duff’s book, reaches levels of condescension.

 

After advising the reader to boil asparagus tips for one minute before plunging them in ice water, she explains in a parenthetical that “this is called blanching.” Oh, really!

haylieduff.jpg?w=300The simple sister: “One time, I caught a mitt on fire as I stirred a soup, and instead of running over to the sink, I stuck my hand into the bubbling pot.”

 

 

 

Actresses aren’t the only ones using cookbooks to cling to their 15 minutes. Last month, Kate Gosselin released her “Love Is in the Mix” cookbook, filled with recipes approved by her brood and made with name-brand ingredients that suggest convenient partnerships. Real Housewife of New Jersey Teresa Giudice has released four cookbooks, despite not seeming to know how to pronounce the word “cumin” correctly. Lo Bosworth, a side character on MTV’s “The Hills,” has her own cooking blog and has expressed interest in putting out a cookbook.

 

 

The proliferation of celeb cookbooks isn’t just about these ladies getting attention and advances. The publishing industry is also desperate to make the morning shows.

“As an agent, I want any cookbook that’s going to get attention,” says Steve Troha of publishing house Folio, which works with a number of cookbook authors.

He notes that many of these books can be a step up production-wise and can sell quite well.

“They can be good, if they have a great recipe developer and recipe testers,” he says. And, he adds, celeb cookbooks usually look as slick as the latest guru they’re pitching. “They can afford better photographers.”

 

 

When Lively’s new venture debuts, one can only assume that the business, and the woman behind it, who is also the face of Gucci’s “Premiere” fragrance, will look amazing. And hopefully Lively, who did a stint at Le Cordon Bleu in 2010 and has been palling around Westchester with Martha Stewart, will exhibit more expertise and likability than some of her peers.

But no matter what her prowess is in the kitchen, we’d advise her not to quit her day job.

 

 

 

 

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Do any of you actually own one of gwyneth's books?

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Guest LiquidSky

Gwyneth Paltrow's GOOP Collection Actually Has Really Awesome Clothes Worth Buying

 

 

 

We had a good laugh when Gwyneth Paltrow debuted Goop's first-ever exclusive clothing item: a white t-shirt priced at $90. The shirt, which kicked off her "Goop Collection," was created by Kain Label to be sold exclusively on Goop.com.

 

 

That was July 2012, and since then Gwyn has been slowly rolling out more pricey, Goopy pieces. But recently we took a look and noticed something: The Goop Collection is actually good. Like, really good. The offering is currently at 37 items and growing every day, including a black pleated leather skirt by Alice & Olivia, soft burnout tees by Monrow, premium denim from MiH Jeans and a hunter green embellished sweatshirt by Matthew Williamson that we can't stop obsessing over.

 

 

Sure, the prices are high -- this isn't H&M or Zara range, but rather for the Net-A-Porter.com shopper. Some of the casual t-shirts are $60, while our beloved Matthew Williamson sweatshirt is $845 (can you hear us crying?). But most importantly, the selection of clothing is excellent.

Many have mocked Gwyneth for her pristine, impossibly perfect lifestyle; but admittedly, that kind of life can only be achieved by someone with great taste. And Gwyn, for one, has fabulous taste.

 

 

It's Friday, so we recommend taking your hard-earned cash (or at least your curiosity) and heading over to Goop.com to check out your new favorite shopping site. Happy browsing!

 

 

 

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Do any of you actually own one of gwyneth's books?

 

I know coldplaymom does own "It's all good", and due to her encouragement, I do too! It really has some great vinaigrettes and soups. I have a few recipes from My Father's Daughter too, and they are pretty good.

 

These articles are hilarious to me... what prompts someone to buy a Mario Batali book vs a Gwyneth Paltrow book? No one is being forced into buying these books or subscribing to Goop - it's an opt-in. Why badmouth these people for putting a product out there that people can choose to not buy?

 

Also, I think Gwyneth's book sold more than Jessica Alba's based on word of mouth and positive blogs/reviews - not publicity per se. I think she saw a market and went for it. Apparently a lot of people want to look and feel like her,and why not :)

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I have the first book, but strangely, I never use it! (and I cook a LOT) I have made kale chips, which are ridiculously easy and tasty, but that's it so far. Maybe I should get the book out again and retry it. There's always that cute little purple CM heart in the back of the book!

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Gwyneth Paltrow And Michael Kors Become Design Partners

 

Gwyneth-Paltrow-Michael-Kors-Vogue-11Oct13-PA_b_426x639.jpg

 

GWYNETH PALTROW is teaming up with Michael Kors to create a one-off Christmas collection for her website, Goop.com. The range was inspired by the actress's personal wardrobe and her favourite pieces from Kors's collections.

 

"Michael's clothes are gorgeous, staple, American classics that never go out of style," Paltrow said. "I thought it would be wonderful to reinvent some of my favourite vintage Michael Kors looks that I have kept for years, that I wear over and over."

 

The collection will include ready-to-wear, such as capes and peacoats, as well as accessories from Kors's mainline, selected by Paltrow. The actress and designer have known each other for nearly 20 years, and have long been discussing the possibility of a collaboration. Other labels to have teamed up with Paltrow for Goop include Matthew Williamson and Stella McCartney.

 

"I have always been intrigued by the idea of someone who can juggle all the balls in the air and do it with great style, make it look easy, be smart and have a sense of humour," Kors told WWD of Paltrow. "We always said, 'Wouldn't it be great if some time we could do something together, in whatever way.' We started talking about the idea that when you buy something, you often don't know that it's going to turn out to be your favourite piece. Inevitably designers don't make it again and, she said, 'It could drive you crazy.'"

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Guest LiquidSky

Gwyneth Paltrow Reveals Video of the Moment She Met Ross Mathews Tonight on Hello Ross!

 

 

 

 

 

Tonight's episode of Hello Ross is going to be ah-may-zing!

Ross Mathews' celebrity BFF Gwyneth Paltrow stops by for an interview, and so many adorable and hilarious and wonderful things happen that we honestly don't even know where to start.

 

 

There's the moment when Gwyneth tells Ross who her first celebrity crush was when she was a girl...and you might be surprised by the answer!

"When I was 15 I was madly in love with Keanu Reeves," Gwyneth admits. "He was so gorgeous, he still is gorgeous."

 

VIDEO: Hear Gwyneth tell the story of how she and Ross met!

 

 

In fact, Gwyneth reveals that Keanu knows about the crush...and appeared in a video for her 40th birthday as a result!

 

 

But that revelation is just the start of all the fun. Tune in tonight to find out what Gwyneth's husband and Coldplay frontman Chris Martin thinks of Ross, which celebrity Gwyneth is still star struck by, and even what would cause Ross to say, "F--k you Gwyneth Paltrow!"

 

 

Our favorite moment, though, has to be the video of the time when Ross and

 

Gwyneth first met and decided to be best friends. It goes pretty much exactly how they tell it: Ross asks Gwyneth to be his best friend, and she says yes!

 

 

Tune in to an all-new Hello Ross tonight at 10/9c to see Gwyneth Paltrow sit down with Ross Mathews...only on E!

 

 

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Guest LiquidSky

Gwyneth Paltrow Collaborates With Ecoalf For Chic Eco Wear on Goop

 

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Just in time for the cooler temps, Gwyneth Paltrow is unveiling a brand new collaboration that you'll definitely want to snap up this season.

 

 

The star debuted her recent line with Spanish brand Ecoalf this morning on Goop which features a few chic items that just so happen to be totally eco-friendly.

 

 

Oh, Gwynnie, is there nothing you can't do?

 

 

Turns out the partnership began when the actress spotted a fab nylon backpack on a friend at a recent dinner party in London, and was blown away when she found out it was actually made from recycled fishing nets.

 

NEWS: Gwyneth Paltrow strips down for new commercial shoot

 

 

Stylish and sustainable? She was all ears.

 

 

After all, as one to always champion a healthier, more eco-conscious lifestyle, Paltrow pounced on the opportunity to design a limited edition collection with the brand and turned out a cool quilted nylon backpack as well as an olive green puffer vest for Goop fans.

 

 

Both items feature an eye-catching neon green zipper detail for a personal touch that will immediately enliven drab winter outfits.

 

 

Best of all, the backpack is made entirely from discarded fishing nets, while the vest is created 100% from recycled plastic bottles.

 

 

Genius!

 

 

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Anyone else watch the Hello Ross interview? I can't find it online but caught it on demand. She was only on for around 10 minutes and it wasn't anything fresh...

 

- Ross asks if Chris likes him, she said "the last time you called the house Chris picked up and he said 'There's a lady called Ross on the phone' so I wouldn't say he's threatened but..." :D

- Keanu had to say that he was her crush on the 40th bday video!

- She got asked if she turned down Titanic and joked that she did so many drugs in the 90's that she doesn't remember! :)

- She's more starstruck now when meeting people that Apple and Mosey like (e.g. Demi Lovato)

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Ugh...

 

 

Watch Out Gwyneth! ‘Vanity Fair’ Editor Graydon Carter Confirms Paltrow Takedown Piece Is A Go

Posted on Oct 14, 2013 @ 14:03PM | By radarstaff

 

Gwyneth Paltrow is shaking in her (probably very expensive) boots. Despite her complaints and a very public email-campaign to her A-list BFFs, Vanity Fair Editor-in-Chief Graydon Carter has confirmed that his magazine is set to publish a blockbuster takedown piece revealing the true Paltrow once and for all.

 

“We started a story on her,” he told The Times of London in an interview published this weekend. “We have a very good writer and it’ll run.”

 

The GOOP queen had previously emailed friends warning them not to cooperate with the author of the piece, and further, never to work with Vanity Fair again. Apparently, her pleas fell on deaf ears, because BFF Jay Z is the November cover boy, and she’ll grace the mag herself soon enough.

 

In fact, Carter says, Paltrow’s tantrum has made him even more determined to publish the piece. He explained, “Well, she sort of forced my hand.”

 

Despite its cushy reputation, Vanity Fair does not grant celebrities pre-publication approval of photos or text, Carter claims, explaining that publicists are “all p***ed off at us, but I can live with that.”

 

And if Paltrow, who recently moved back to L.A. from England, expects any differently, Carter says, she’s got a rude awakening coming to her.

 

“She’ll find Los Angeles very different and very difficult,” he says. “Some famous people believe that they live in a cone of celebrity that protects them … But it doesn’t really exist any more in L.A. unless they stay in.”

 

That has a lot to do with new 24/7 reality TV celebrities like the Kardashians, of whom Carter is no fan.

 

“Why are they ‘stars’?” he complains. “They are tabloid oddities who will disappear in ten minutes. I’m just weary of the phenomenon. And it’ll go away on its own.”

 

http://radaronline.com/exclusives/2013/10/gwyneth-paltrow-vanity-fair-article-graydon-carter/

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