I watched the video on my phone on the way home from work, so I may not have taken in all the details yet, but here is my first impression:

 

1. not half as cringeworthy as I feared it would be; actually quite well cut and feels very lively and animated or as they say, "life-affirming"

2. too little of the band is visible

3. For Heaven's Sake, why can't Beyonce for once wear a decent outfit (and I particularly mean that dress where she has a crown and a background of flowers); especially in an Indian culture-related video where it was obvious a "cultural" backlash was gonna come their way (not judging the backlash here for right or wrong; I'd have to be Indian to judge.). One of the reasons I liked Coldplay is that unlike many, many contemporary "artists" they don't need to feature scantily clad women in their videos in order to sell their music. I don't wanna see it in a COLDPLAY video too now.

 

=> First impression in short: first line of Crests Of Waves "It could be worse, (it could for example have been like the POC video)...."

Here's a nice summary of the backlash that you guys were talking about... http://www.buzzfeed.com/sahilrizwan/coldplay-and-beyonces-new-music-video-is-under-fire-for-appr?bffbmain&utm_term=4ldqpgp#.iuMAz20zW

 

Lol.

 

Good video. I never expect much out of Coldplay videos, but Birds and HFTW have wowed me. :)

I love the video. It's so colorful which goes well with the album's concept. The way Beyonce appears in the video is good and I like her outfit and the background, especially when we can see the use of kaleidoscopes, I guess we'll see that more often in their videos and live shows.

Almost 1M views in less that 10 hours.

 

OMG!

 

3. For Heaven's Sake, why can't Beyonce for once wear a decent outfit (and I particularly mean that dress where she has a crown and a background of flowers); especially in an Indian culture-related video where it was obvious a "cultural" backlash was gonna come their way (not judging the backlash here for right or wrong; I'd have to be Indian to judge.). One of the reasons I liked Coldplay is that unlike many, many contemporary "artists" they don't need to feature scantily clad women in their videos in order to sell their music. [/i]

 

I must disagree here. Beyoncé is completely totally covered so I'm not sure where you see the "scantily clad". What because you can see her cleavage? She's a woman newsflash and a beautiful one too. I totally agree that some artists oversexualize to sell: Miley cirus and her cringeworthy performances or Justin bieber (he doesn't know what a t shirt is) but sorry Beyoncé here is not the case. Showing a beautiful woman in an elegant way is not a bad thing. Sexuality and sensuality are not bad things! It's when they are overdone that's the problem (like anything else overdone really)

 

I was actually pleased to see how curvy and natural Beyoncé is and not afraid to show it instead of going the super thin route. kudos to her for maintaining and promoting a realistic woman figure.

 

I agree about the rest of the band not featuring in many shots but I guess they prioritized showing the Indian culture. I especially liked the slow motion scenes of kids dancing or when they jumped in the water! :)

I must disagree here. Beyoncé is completely totally covered so I'm not sure where you see the "scantily clad". What because you can see her cleavage? She's a woman newsflash and a beautiful one too. I totally agree that some artists oversexualize to sell: Miley cirus and her cringeworthy performances or Justin bieber (he doesn't know what a t shirt is) but sorry Beyoncé here is not the case. Showing a beautiful woman in an elegant way is not a bad thing. Sexuality and sensuality are not bad things! It's when they are overdone that's the problem (like anything else overdone really)

 

I was actually pleased to see how curvy and natural Beyoncé is and not afraid to show it instead of going the super thin route. kudos to her for maintaining and promoting a realistic woman figure.

 

I agree about the rest of the band not featuring in many shots but I guess they prioritized showing the Indian culture. I especially liked the slow motion scenes of kids dancing or when they jumped in the water! :)

 

Me too!! the slow motion scenes of kids dancing and jumping in the water, for me, highlights the "carefree" and "living life to the fullest" theme of AHFOD and Hymn.. the director did a great job indeed!

It seems the design of the paintings we see inside the taxi were done by a Pakistani woman [MEDIA=twitter]693417290444992512[/MEDIA]

Mobile Link: https://twitter.com/samyarif/status/693417290444992512?s=09

Edit: I've found an article about it http://arynews.tv/en/coldplays-latest-music-video-features-beyonce-sonam-kapoor-and-pakistani-designers-taxi-art/

Sweet! I love that taxi.

Almost 1M views in less that 10 hours.

 

Go Coldplay Go!!!

5M views in just 24 hours guys!!! This song is on its way to being a hit.

I really do hope this song does well! Great video, keep the views rolling in!:)

I just watched the new video twice. Beautiful video, and the song is growing on me. When I first heard it, I did not find it good. But it is growing on me.

It's at 6 million views now!

It's at 6 million views now!

 

As it gets more views it'll just grow more rapidly as more people know about it:D

Global Citizen wrote a nice, short article about the music video.

(No mention of cultural appropriation because these people are smart)

https://www.globalcitizen.org/en/content/coldplay-and-beyonce-unite-in-hymns-for-the-weeken/

10m views within 48hours?

Wow

10m views within 48hours?

Wow

 

Really?? Wow indeed. It was just over 6m yesterday when I went to sleep.

Great video! It's full of joy and happiness. I love the idian culture ;)

Great video! It's full of joy and happiness. I love the idian culture ;)

 

India truly is fascinating as a culture to me too, because its so ancient and filled with mysticism and colour, which I find appealing :)

10m views within 48hours?

Wow

 

I hope this song becomes a big hit/ smash hit in the US, UK and the rest of the world :D :D :D :D :D

I hope this song becomes a big hit/ smash hit in the US, UK and the rest of the world :D :D :D :D :D

After the Superbowl it will blow up, there's no doubt about it.

Anyone knows what the Hindi word under Beyoncé poster in the movie says?

Hymn is now at #39 on the US iTunes Charts

Anyone knows what the Hindi word under Beyoncé poster in the movie says?

I think that someone said it means "queen". Good choice of word [emoji2]

Anyone knows what the Hindi word under Beyoncé poster in the movie says?

It's the same as the poster in the screenshot in this post: http://www.coldplaying.com/forum/index.php?posts/5797503