MAGIC VIDEO (Videos in first post)

gai

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Zhang Ziyi has fun shooting Coldplay video

Chinese actress Zhang Ziyi spoke of her interesting and very special experience starring in famous British rock band Coldplay's new music video "Magic," The Southern Metropolis Daily reported.


"Coldplay songs are my favorites, but I’d never imagined that leading man Chris Martin would also love my movies. He invited me and the director is a long time friend of mine, so this is it," Zhang explained about how their collaboration actually materialized. She participated in the video shoot during China's Spring Festival in February in Los Angeles.

Swedish director Jonas Akerlund's profile includes many videos ranging from Lady Gaga, The Rolling Stones, U2, Robbie Williams to Madonna. Zhang starred in his feature film "Horsemen" in 2009.

The music video was presented in the form of a black and white silent movie, with Zhang playing the role of a beautiful magician named Cecile. Meanwhile, the band’s singer, Martin, plays two roles: that of Cecile's husband and that of famous magician Claude, as well as her assistant, Christoph. The video tells the story of how Christoph tries to become a magician himself in order to charm Cecile after realizing how problematic the relationship between the magician and her husband in fact was.

The video got 3.7 million views within the three days was after being uploaded to Youtube.com.

"The story's creative idea is very unique, depicitng a magician's love," Zhang said, "The filming techniques are not so different from [those used in] a feature film, but doing a feature film is much more exhausting."

As Zhang remembered, there was so much fun while shooting the video. "Chris would have to play two roles, one of which was evil. His evil role is very dramatic so he would get false teeth and nails. He was so into his role, that when his false teeth fell out, funnily enough, he didn't even realize."

Zhang changes styles nine times in the video, which, she says, are vintage but fashionable. "These are not what I can try out when doing a film, so it's very satisfying."

As for Zhang's impression of Martin, she said the singer was actually younger than she thought, "And he would always thank me during the filming. I think he is an especially grateful man. " Zhang also revealed that people will have the chance to see an extended color version of the music video.

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gai

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checkout the video on the page for more behind the scenes pics. guess we are getting an awesome extended video.



Coldplay x Jonas Åkerlund
The Uncompromising Filmmaker Takes Us Behind the Magic with Chris Martin and Ziyi Zhang

“I came from music and thought there was nothing more compelling until I discovered filmmaking and realized what real magic is,” says Jonas Åkerlund, the vanguard Swedish director whose silent film-inspired music video for Coldplay’s new single “Magic” stars Chris Martin as a bespectacled traveling illusionist who falls for Chinese actress Ziyi Zhang. In a bespoke curation of on-set photography for NOWNESS, Åkerlund draws on his own, twisted Big Top experience. “I’ve been obsessed with circuses and live performances all my life,” says Åkerlund, who directed a circus in Stockholm in the early years of his career, long before pop collaborations with Beyoncé, Lady Gaga and The Prodigy, as well as ambitious feature films including the 2002 Brittany Murphy and Jason Schwartzman starring, Spun. “There was nothing traditional in my shows; it was a mix of circus acts, stunts, dancers, films and DJs. I tried to sell the show in Vegas but I was way ahead of my time. The show was too extreme, even for Vegas.”

Photographer: Jonas Åkerlund; Costume Designer: B Åkerlund; Production Designer: Emma Fairley; Hair & Makeup: Dominie Till; Ziyi Makeup: Ozzy Salvatierra; Graphics: Robin Olofsson; Photo Assistant: Luke Fisher; Retouching: Anders Thessing.

Look one: Chris Martin's wardrobe exclusively by Greg Lauren throughout
Zhang Ziyi: Headpiece, earrings, bracelet & neckless: Lynn Ban archives; dress: vintage; rings: Loree Rodkin & Elise Dray; shoes Giuseppe Zanotti

Look two
Chris Martin: Gunner Foxx House of Hats
Zhang Ziyi: Headpiece: vintage; earrings: Lynn Ban archives; arm piece: Atelier Swarovski; body suit: vintage; shoes: Giuseppe Zanotti

Look three
Chris Martin: Boots by Brooks Brothers; laced-up boots: vintage
Zhang Ziyi: Crystal sun glasses by: A-morir; rings & earrings: Loree Rodkin; Neckless & bracelets: Lynn Bann archives;Boots: Giorgio Armani; Outfit vintage

Look four
Zhang Ziyi: Headband: vintage with a Lynn Ban archive neckless worn as headband; dress: Vivienne Westwood; cape & fur: vintage; hand-jeweled pieces from Lynn Bann Archives; shoes by: Christian Louboutin; sword diamond neckless & earrings: Loree Rodkin; ring: Elise Dray

Ziyi Zhang pink kimono look
Crystal headpiece: Lynn Bann archives; diamond earrings: Loree Rodkin; kimono & boots: vintage

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The Philosopher

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I was wondering... maybe Will, Jonny and Guy will appear in the extended color version?
 

Sparky

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Thank you Gai :) I can't wait for the extended version and good interview too with Zhang Ziyi :D
 

wisna

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I think I'm gonna have nightmares about that pic
 

jc90

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I was wondering... maybe Will, Jonny and Guy will appear in the extended color version?
I dont see how/why they would bother having them in an extended version but not the 'real' shortened version at all
 

MrMilanista

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The video on YouTube got views really fast but it has slowed down these last two days.
I was expecting this video to have about 70 million views in about 1-2 years but it doesn't seem very likely anymore :\
What do you guys think it will eventually stop at?
 

wisna

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Edit:
Oh, I said I've seen Slashed, of course not, I was thinking about Shaun of the Dead. I don't have problems with horrors, I quite like them, but Chris with a knife in his heart is a different thing,
so, I probably shouldn't watch Slashed... :)
 

Coeurli

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The video on YouTube got views really fast but it has slowed down these last two days.
I was expecting this video to have about 70 million views in about 1-2 years but it doesn't seem very likely anymore :\
What do you guys think it will eventually stop at?
I don't think most Coldplay videos actually go over 70 million views. Also, the pace at which the number of views increases depends on how successful the song is. Paradise got over 100 million views in, what, a year? It took like 5 years for VLV to reach the same number. I don't think Magic will reach that many views, but if A Sky Full of Stars is their net big hit, and if it's promoted properly, then maybe it will after several months, I guess. I wouldn't expect it to get dozens of millions of views in a few weeks though.
 

MrMilanista

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I don't think most Coldplay videos actually go over 70 million views. Also, the pace at which the number of views increases depends on how successful the song is. Paradise got over 100 million views in, what, a year? It took like 5 years for VLV to reach the same number. I don't think Magic will reach that many views, but if A Sky Full of Stars is their net big hit, and if it's promoted properly, then maybe it will after several months, I guess. I wouldn't expect it to get dozens of millions of views in a few weeks though.
It's quiet odd, isn't it? I mean, Coldplay is like the biggest band in the world, don't know why their YouTube videos don't get that many views. I thought this song would be a hit, and the way it was going I was really expecting like 70 million +/- views. I guess the only way it could be saved now is if it explodes later on like One Republics Counting Stars. But yeah, right now Magic seems to be going Charlie Browns direction. Beautiful, underrated song, stopping at 30 million views.

And if Timber can reach 200 million views I don't know why Magic shouldn't. oh man people today got bad music taste
 

Lodova

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I actually don't like then song gets SO many views. Everyone on facebook just shares the song and that makes song little corny. We all know that a lot of amazing songs have just a few views meanwhile crappy mainstream songs gets billions of views.
 
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